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(Timex) was founded in 1854, the American watch brand, 150 years (Timex) to the creative integration of traditional watchmaking technology, has maintained a long tradition of the pursuit of innovation and a keen sense of smell on the fashion trend, (Timex) to professional mental well-known American watch.

(Timex) actually appeared in the 19th century, the United States 50 years. As the technology development and technology leader in large-scale production, making (Timex) became the world's first watch a cheap brand. To the late 50's, the nation's three have one of those who wear watches (Timex) brand customers. It can be said (Timex) a revolutionary era also laid the brand's leadership position in the United States, thus it also entered the ranks of the international brand.

Into the 60's, (Timex) has become a household name, and completely dominated the market low-priced watches. However, the consistent leader in technological innovation (Timex) low-end watches are not satisfied with the victory of the market, the market for women was first introduced high-priced "cards to Oana" brand watches.

70's can be said (Timex) brand of glorious era, when U.S. consumers buy each table is the only brand (Timex), and to the mid-to-day re-named the United States has sold more than 500 million pieces Table.

90 years from now, (Timex) ushered in 150 years the technological revolution since the brand's most prosperous and dynamic periods, on the one hand due to the impact of digital technology revolution, greater still is the day when the United States to pursue reform and innovation of traditional brand .

1992 (Timex) launched the world's first electroluminescent watch; in 1994 and Microsoft jointly developed the "Digital Link"-style watches; in 1998 developed with Motorola, a pager-style watches. Short series of product innovation, the day when the U.S. natural and technological change linked with, the brand has become synonymous with innovation.

(Timex) Why Americans can become the most favorite fashion brands? With (Timex) companies advertising and public relations and brand strategy director Susie Watson's words: "Our secret is continuous and uniform. When other brands unpredictable changes in policy, the day U.S. Shique consistent."