description

First, the brand positioning:

"VENI VICI" targeted at 20-35 years old, have a certain spending power and the fashion-conscious young men and women, their passionate lovers, the challenge, eager to get social recognition, self-worth, the pursuit of successful experience.

Second, the brand culture:

"VENI VICI" a positive and optimistic attitude towards life. Do not follow the beaten track, courage, challenge themselves, Dankan setbacks, make unremitting efforts to build a world of their own. With the successful conquest of all!

Third, the brand story:

Julius Caesar (Julius Caesar, 100-44BC) is a distinguished Roman statesman, military strategist. In his illustrious life, has served as Roman consul, his troops conquered half of Europe. Then he Wu Liqing in addition to domestic political opponents, became "dictator" (Dictator), and around the expedition, footprints in Europe, Asia and Africa, the establishment of a huge Roman Empire.

Caesar fought everywhere, to expand its sphere of influence in Rome. 47 years BC, Caesar's Zela in Asia Minor (Zela) beat of the rebellion are (Pontus) King Fanaxisi II (Pharnaces II), the campaign took only five days. Caesar used the phrase when writing report a success of various generations of the famous pass, only three syllables concise Latin word: veni, vidi, vici, equivalent to English I came, I saw, I conquered (I came, I see to, I conquered.)

"VENI VICI" famously concentrated extract, which means "with bold action to justify their existence - the existence or conquer." Meet the challenges and overcome all the obstacles on the road of life, with actions to make the dream a reality and achieve self-worth. In science and technology behind the times, days are always regarded as sacrosanct, and high above, destined to control everything, even the magic and the gods, their actions have to follow God. If someone said that to challenge God, then only be regarded as a lunatic. However, there are always some crazy human world and not law-abiding people, several times, generations after generation doing things contrary to common sense, because with such a group of people, there was a second man was "radical" change, only the "VENI, VIDI, VICI" This rhetoric, Romance of the "to, see, wins," the legendary journey ... ...

Fourth, brand style:

Elegant and straightforward, and simple luxury intertwined, collision, seeking harmony in the conflict, demonstrating "VENI VICI" master of fashion and creativity. Create a unique dress and experiencing the casual and stylish living, study and work.