description

Brand positioning: brand concept from the Italian fashion style is designed for the new aristocracy of the world's advanced casual clothing line, to represent the world's fashion and popular international brands taste, fashion show noble art.

Brand interpretation: is the constant pursuit of a higher quality of life for the urban male aristocratic tailored casual brand, only for men 30-40 years old urban services to simple main tone, exquisite tailoring and seek comfort, combined with European and American fashion the city, full of oriental spirit and the world of fashion elements, passing the world's upstart unique temperament and personal charisma.

Brand off layers: love and leisure in senior office who will fashion; the pursuit of high quality of life, the upper class; concerned about the modern city of international popular fashion;

Consumer groups: senior managers / civil servant / architect / attorney / accountant / Professor / auditor / engineer / business elite / investment manager / financial security to individuals / MD

Product Positioning: International brand positioning, on behalf of the world's fashion and pop; modern high-level office workers are casual, leisure suits of the classic equipped; product pay attention to fashion life, and focus on leisure will be Fashion; respected equipped noble art of casual wear, showing nobility; product line includes jackets, jackets, coats, jeans, casual pants, leisure suits, sweaters, T-shirts, shirts, etc.; products used by the U.S. cotton fabric, Italy hides.