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Camel Oriental Garment Weaving (China) Co., Ltd. was founded in 1986, is a design, production, marketing men and women as the main business casual fashion chain. Eastern now has a camel in Shanghai, Beijing, Chongqing, Tianjin, Shanxi, Shandong, Henan, Yunnan, Guangdong, Inner Mongolia, Jiangsu Branch. Eastern's 16-28 year-old Camel brand for young people, to provide cost-effective street casual fashion, fashion trends to meet the young people dress the needs and personality to lead them to become "shook the new generation" and "stylish" people . Currently the "Oriental camel" in the country with more than 500 stores in 2006, the East Camel awarded "China Famous Brand" title. After twenty years of development, China Eastern camel has won high popularity and reputation, the marketing network all over the country more than twenty provinces (municipalities). Eastern camel to raise awareness of young Chinese and taste of clothing for the mission, determined to become the pride of China's leading young clothing brand, so "stylish" dress idea popular. Eastern camel has a strong manufacturing base, take advantage of to integrate various social resources. Eastern camel (Jinjiang) Industrial Park more than 1,000 employees, and with the Shanghai, Guangdong, Jiangsu, many co-production plants, gradually became specialized division of labor in the production. Gradually establish an international product design team, and Italy, and Hong Kong maintain long-term cooperation between the designer knows, the first time to capture the trend of information, design style up to a thousand a year, so always keep the East camel fashion casual wear. Management of e-business information network, the establishment of the management, production, marketing and other aspects of computer terminals networked "information superhighway", achieve internal resource sharing and network management. "To build a belongs to a new generation of young Chinese woman on the streets sportsman type of casual wear" as a brand positioning, the use of spokesmen to enhance the brand image, brand-new store image and strong brand promotion, to elevate brand awareness and reputation. To the East in the fashion sense and cost-effective camels walking in the forefront of peers So that consumers know how to mix a type of piercing "Honesty, innovation, hard work, progressive" spirit, build pride in young Chinese street clothing brand