description

Brand connotation:

American Eagle Brand Thunder "LEYIN" to "Eagle Ray" in Chinese transliteration, the shape of the wind, there is a tendency to move Mercedes-Benz, a symbol of indomitable courage to forge ahead, pursued the spirit of exploration.

American Eagle Brand Thunder is a dynamic warm eagle symbol, right wing lifts the ball and do dunks posture, dynamic bright orange color to the main, the majority of consumers.

"LEYIN" emphasizing personal life today, expressed an attitude toward life. Not only adhere to the sport of fashion, but also take into account all aspects of life of leisure, but also to convey a concept: beyond the natural, ordinary overload. Enjoy Eagle Ray from the U.S. interpretation of the spirit of positive innovation.

Age Location:

18-25 years old, were students, they love sports, with the worship of the popular features of chasing fashion, have their own ideas, have a positive thread of life, eager to true self.

22-45 years old, more stable incomes who love sports, mature and stable, under the dual pressures of family and career, they want people to understand him, agree with their views, and to arouse their passion.

Consumer groups:

With great power and vigor, eager to escape behave, suits and ties of life, the pursuit of a more casual way of life, active in sports, fitness, recreation, sports persons, groups, club members.