description

Pepsi is a more than a hundred years of history of the global brand, in addition to the familiar Pepsi and other beverage products, but also for the food and beverage, food and sports apparel products, the new 360 extension. Pepsi Pepsi brand sport as a member of the United States, saying Pepsi dynamic fashion style, has been in the United States, Russia, Japan and other major markets is a fashionable sport for young people clothing brand, is a young pop culture Pepsi The representative work!

Brand positioning: The only way to fully adapt to the Chinese market, international fashion brand campaign

Brand personality: sharp edge, the courage to challenge, full of wisdom, very attractive

Brand proposition: Breaking desire to encourage young people to harbor a dream, the pursuit of higher, to seek a breakthrough

Brand goal: to become the first young fashion brand selection

Brand Kingdoms: 2005 THIS IS PEPSI terminal revolution, to create the perfect point of sale Pepsi Campaign

2004 match-ups, type moving world, the establishment of the 15 marketing centers, enhance service, improve market responsiveness

2003 Pepsi sportswear brand new integrated terminal into motion the creation of Pepsi campaign PEPSI SPORTS

998 years to taste is to open up new market space, turned out in China