description

Brand positioning:

AGE: (age) :20-40-year-old, fashion, active, sports-oriented leisure and consumer groups

MIND: (Consciousness and Spiritual): passion, confidence, openness, courage

TARGET: (for consumers): mainly in China's 14 largest consumer groups in the work of the achievements of ethnic, economic minded family, rational business family, personalized family of four in the high performance of social stratification in a higher education and income, mainly engaged in nature of work: Party and government organizations / institutions cadres, professionals, business executives and self-employed, freelancers.

LIFE STYLE: (life) the pursuit of the process, enjoy the sweet victory. Strong feelings, positive attitude, good action, full of reason. Lives often have a variety of sports and recreational activities, personal pursuit of excitement and adventure, like to have a unique style of products, with a strong autonomy of social activists. Note spare time at work and fitness ads, know how to taste life. Focus on diet and health and like to stay healthy through exercise and positive attitude. Strong desire to success, is typical of the population to enjoy life the pursuit of excellence. Sex ratio is about 45%: 55%.