description

Brand Culture The late nineteenth century, the famous French novelist Guy de Maupassant's novel "fair friend" (also translated as "beautiful friend") after the advent of high society in France, caused a sensation. Du Luowa fiction masters, the French Expeditionary Force, a retired sergeant, returned to Paris from North Africa, by virtue of their determination, talent, wisdom and spirit of adventure, and soon among the upper class to become a financial order to control and manipulate public opinion , so rich and powerful political situation, was the Third Republic of France awarded the "Cross", became the idol of the hearts of many women. Du Luowa tall, athletic, handsome instrument, very military man, an elegant high society ladies who are affectionately known as the "fair friend" Sir, or simply call him "beautiful friend." At the same time, fashion was born JOOYO (Jun friends) clothing brand, Paris women to wear JOOYO (Jun friends) proud. After more than a century, we will JOOYO (Jun friends) brand into the Chinese mainland, so that part of the cultural taste of mature women can tap into the Chinese classical literature in France and Italy, the true meaning of dress culture.

Brand Concept JOOYO (Jun-friendly) design original, mostly from Milan Fashion Institute of professors and top students, they are disseminated by the Italian classical culture and modern style influenced by naturally southern Europe, about half the time each year in museums, churches, arts Sharon or library through the other half in Venice, Italy, Florens, pizza and other small cities or rural, island folk songs, so, JOOYO (Jun friends) clothing design with a strong culture of southern Europe and the Mediterranean classical cultural flavor, but also filled with Italian contemporary natural style of sublimation from the fashion element. The selection of imported fabric is also quite elegant, do not repeat with the other brands, art and high technology, the level of clothing production process is also very superb. Generally speaking the splendid culture of the Italian Renaissance is the driving force of modern culture in Europe, then the present JOOYO (Jun friends) clothing is also no doubt reflects the spirit of this culture, she made JOOYO (Jun friends) evergreen tree of life, passion Fire moves.

Brand Background Almost all famous fashion brands in Europe are designed in Milan, Italy, folk songs, show proof in Paris, France, and then to the world, so the only Milan is the fashion world, fashion design center, exhibition center in Paris is the world's fashion statement. Paris, France, registered more than 100 years of history JOOYO (Jun friends) Women, is no exception to this is to follow the line to enter the Chinese market, but also China's accession to WTO, the first European to enter the Chinese mainland market in the high-end women's well-known brand one. That year, French President gave thirty-year-old British Princess Diana's birthday gift is a "fair friend" evening dress, Princess Diana is very precious, to put on at diplomatic parties many times, brilliant, full of praise attracted heads of state. Is composed of the (Hong Kong) Jun Garments Co., Ltd. and Shenzhen City Friends of the Friends of Jun Co., Ltd., as a general agent in China, design, production and sales in order to join the main chain, focusing on expansion in China, Shenzhen, Guangzhou, Shanghai, Nanjing, Beijing , Tianjin, Chengdu, Chongqing, Changsha, Shenyang, Dalian and other markets.

Brand positioning The history of the prestigious French novelists, such as Alexandre Dumas, Stendhal, Mobo Sang, Flaubert, etc., depicted in his works elegantly dressed young woman, always have this sentence: "This comes from Milan, Italy Evening fascinated all men, dumping "; or" She just returned from Italy yesterday, came back, and that pieces of splendid and elegant dress is definitely in her boyfriend bought for her in Milan. " JOOYO (Jun friends) certainly is such a brand positioning effect, because of her elegant, luxurious, simple and yet stylish design style, belong to the middle class, educated taste, mature white women, they no doubt it is JOOYO ( Jun friends) is the best consumers, this class of women aged 25-38 years old generally have higher academic qualifications, a certain social status and a more stable source of income; and JOOYO (Jun friends) perfect pair of store image , the deep purple tone was avant-garde noble atmosphere, giving the passion, touching, so that each emotional maturity of a woman left a rich and romantic memories.