description

Beijing Qi Rui Clothing & Accessories Limited was founded in 1998, in 2003 formally incorporated in Beijing, through unremitting efforts, has developed into product development, making the production and marketing as one of the professional sleep wear, home casual wear, Sauna robe production enterprises, to high-grade silk fabrics, knitted fabrics of cotton and other new fabrics, styles designed to blend tradition and fashion, classic and modern design concept, summed up many years of marketing experience, combined with the aesthetic north-south concept, designed to meet the modern home, leisure and recreational requirements.

The company now has plant area of 6,000 square meters, employs 400 people, advanced equipment, production reached 4,000 sets, 200 models a year to launch a quarterly basis to lead the industry trend of fashion products, superior and scientific design, quality materials, sophisticated technology, advanced production equipment, perfect quality management system, the young and capable management team, the company's products over the years in the market share continue to climb. The company now has "Qi Rui", "Tetra Pak" two brands, over the years to brand management and professional manner, the distinctive design, accurate market positioning, distinctive brand image, the company's core brand, "Qi Rui "domestic industries to become very well-known and influential brand, has been leading the industry trend, as the representative model of casual clothing at home, much in the clothing market, consumers love.

"Qi Rui," located in a high-quality precision, innovative design and high-end brands, confident, romantic, elegant, healthy brand personality; corporate honesty, quality first, innovation-based, market-led business philosophy , has established a relatively sound market management system and sales network in major cities throughout the country. May 2005, the company "Qi Rui" brand home service quality system through the national quality inspection center, was awarded the "Quality assurance business" certificate, and was awarded the China Light Product Quality Assurance Center awarded the "Chinese famous brand" awards, the same year September, "Qi Rui", "Tetra Pak" two brands also won the "National Market customer satisfaction first brand", and then re-chi Swiss company products service the Chinese domestic market recognition and trust of consumers.

Complete advanced management philosophy is to the success of Chi Ruimai another strong move, deeply rooted in the well-known brand image, unique image of the store a distinctive style, the unique taste of the character design, rich in deep cultural connotation of the products, and regulated market management, science and logistics and distribution system, the company has in the north, northeast, northwest, central, eastern, all major shopping malls, commercial streets, set up a counter, store, business outlets throughout the country, the products are exported to Russia, Japan and South Korea, Southeast Asia, Middle East and Europe and America

Business philosophy: Integrity, professionalism, standardization, and innovation.

Enterprise Mission: Fashion home life advocate, leading the home apparel trends, improve the quality of people's lives.

Consumption object:

Qi Rui brand mainly for taste and elegant, fashion personality mainly urban population, of which Miss Bai Ling population-based, income stability, comfortable living environment, the pursuit of quality of life. For the dress code casual, elegant, generous.

In the luxury brand, suitable for 20 to 50-year-old consumer group.

Product system: Qi Rui home service product system includes spring, summer, autumn and winter product range, rich colors and styles, can bring together the different age groups to meet the pursuit.

Product Structure: Qi Rui home service product structure into silk sleep equipment valued series, classic warm house and the home dynamic fashion sportswear, towels, bathrobes comfortable, pleasant, professional sauna clothing line, home casual sandals, swimsuits, underwear, towels, accessories.

Quality Orientation: Products follow the Seiko secret agents, value for money; service personal attention to detail. Comply with environmental health concepts, selection of high quality fabrics, to create a reasonable version of the Asian consumer type and style.

Price positioning: Price for high-end consumer groups.

Brand Style: Harmony Exotic fusion of diverse elements of the brand. Fresh products, inadvertently showing a trace of European elegance, elegant dotted with a number of Korean fashion, fashion and lack of warmth and personality, and all are such a perfect combination.