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Gary Ricci, founder born in 1934 in Rome, Italy on several occasions on behalf of a part in the Italian Opera House, churches, the art of painting, sculpture and other great family of small monasteries by their families, love art. 1957 Gary Ricci graduated from the prestigious Central Saint Martins in London at the Design Institute, the Institute is a commitment to creative design, fashion, visual arts and communication and other aspects of well-known international schools. After leaving school, Gary Ricci to Milan, has been for the then famous designer Karl Lagerfeld (DIOR famous designer) of the introduction, joined PRADA, this is his career is an important milestone. Division from start to an ordinary match was the main designer PRADA, PRADA 17 years he contributed a lot of classic design, he designed the art of painting into a special bag to get the appreciation of the fashion world. PRADA time in succession at the turn of the new and old, Ricci-Ghali also considering their own future.

The spring of 1975, Ricci returned to his hometown Gary Rome opened a leather homegrown shops, specifically designed for the wealthy upper class women in classical art of leather handbags; also up for the LE VOCI (Italy Interpretation: voice) brand, and chose the horse off the pattern as a brand identity, then LE VOCI was born. The late eighties of last century, Matteo Ricci's store has been open to the Gali Milan, Florence, Paris, London and Spain and other European major cities, so that the brand luxury goods industry in Europe occupies a land share. The last century, Matteo Ricci did not look on Gary and the North American market, but optimistic about the rapid economic development in Asia, in Japan, Korea, Taiwan, and Hong Kong opened several stores. Beginning of this century, LE VOCI mainly focused on the development of Asia, the focus in Asia is China, of course, the fall of 2005, LE VOCI still choose leather goods company and the Hong Kong Rotary cooperation and common development in Asia, particularly mainland China market.

Main category: handbags, wallets, jewelry, etc.

● Product style: simple, elegant, classic, fashion

● Prices and Product ratio: Price positioning 500-3000 yuan, the main push the price of 2,600 yuan :1000-

● :23-40-year-old target customer Stay young, fashionable women of mind is always our customers.

Brand concept: with us, discover true beauty

Brand Culture: LE VOCI life brings you gorgeous

Brand positioning: fashion, classic, individuality, freedom

Brand: women, fashion, fashion and good taste

Brand Spirit: honesty, customer first

Brand objectives: keeping pace with world trends, popular new trends to guide the domestic handbags.