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Music Industry Co., Ltd. Xiamen policy established in 1995, is a product development, production, sales and service as one of the diversified conglomerate. Headquartered in the famous hometown - Quanzhou, Fujian Province. Company's brand "CELE" leisure shoes has become the market leading brand casual shoes and take industry-leading position.

Industry Co., Ltd. Xiamen policy now has nearly 1000 employees, production base located in Quanzhou, Hui N Industrial Park South, while the operations center in Xiamen, Beijing, Jiangsu and other places set up branches; in Quanzhou, Xiamen and Guangzhou respectively. with R & D center with the most dynamic line creative team, with an international perspective and fashion sense, said of the elite designers to grasp the current trends, accurate to capture the market's most prestigious planning team, to build a set for the CELE product development, design, marketing, brand management platform.

For a long time, "CELE" adhering to the "responsibility, innovation, focus, vitality" of the corporate philosophy, follow the "customer satisfaction" in the market purpose, establish a "for the public to create a more comfortable life" as the operation of the eternal pursuit. With unique market insights and strong operational heritage, making music built up a nationwide retail network of regional, first-tier cities in China, the core business district, and world-class brand to rival the famous industry, to establish a successful model of the quality of Chinese shoes, in order to Chinese urban people is widely recognized. "China's most competitive casual footwear brand" status in the industry to its name. To achieve the brand's comprehensive upgrade in 2010, "CELE" Marketing Center moved to the beautiful Egret Island - Xiamen, established a perfect marketing and support system for the "CELE" take-off preparations underway for the second brand, will open the China Business casual shoes, brand new journey. Brand Culture:

"CELE" Since the beginning of the birth, adhering to the traditional classical style from England, into the European design and exquisite craftsmanship, and evolve with the times, a mature and elegant modern business style, and fresh and natural life style integration of the intersection, fully meet the modern urban crowd easily search for a balance of spiritual calling, highlights the art of living a decent leisure.

Selection of the finest quality raw materials, adhere to the hand-stitched craft, based on the overall sophisticated lines and visual beauty, is the achievement of "CELE" excellent quality of the base; the distinctive use of eversion suture technology, while maintaining a solid quality, based on the the perfect combination of uppers and soles, to create a leading top grade of excellence. Meanwhile, CELE also concerned about the casual clothing with consumer demand for personalized, creating a wealth of leisure products, followed the world trend pace, working to provide consumers with coverage, full range of leisure products.

"CELE" the constant pursuit of quality, the product has been highly recognized by the market and consumers, has passed ISO9000, ISO9001 - 2000 quality system certification, and agreed to the "China Famous Brand" identification; 2010, by demanding screening, CELE is has become one of the Chinese Olympic Committee, the only leather products (Note: does not reflect when released) suppliers. Brand concept:

2011, CELE to upgrade the brand again, to comfort, stylish design and full integration of scientific and technological innovation a lively interpretation, in order to bring the busy city itself more leisurely, relaxed way of live music Yat moving, and the maximum range to cover the city the needs of people, offers a variety of options at your fingertips for the public to create a quality of life.

"CELE" adhere to regard the consumer a comfortable wearing experience first, to the product internally and externally, to pass you elegant approach to life is "CELE" the brand's core pursuit. "CELE" brand through the integration of the latest international trends, manufacturing processes, into the nature of the Chinese people to the human body works as the basis, while retaining the classic, dignified style, innovation and continuous distillation, emphasizing natural and comfortable, so consumers fully appreciate the walk through one of the perfect, perfectly reflects the personality of the elegant combination of pleasure and strategizing.

"CELE" will continue to blaze new trails, recreation and cultural interpretation of the legend, the "body Shu Fang, heart in full bloom," the You Yi life experience, bring more people around. Brand Strategy:

After 10 years of accumulation and precipitation, CELE build profound knowledge of the situation, full integration of resources, efforts to build on the consumer, market, channels are far-reaching influence on the brand value system, determined the development of enterprises to provide new impetus. 2010, "CELE" After fierce competition and many colleagues, and ultimately won the favor of the Chinese Olympic Committee, the Chinese Olympic Committee as the sole supplier of leather goods. In the next three years, "CELE" set off for the Chinese sports delegation to provide large-scale multi-sport shoes, leather bags and belts and other related equipment. "CELE" quality once again been recognized authority, which will inspire CELE people continue to adhere to "quality first" business philosophy.

It is also, "CELE" an important step in brand strategy. "CELE" will make full use of this platform, and actively expand the brand communication, enhance brand awareness and brand reputation both in the market influence. As "CELE" take-off and the next business partners provide the impetus to grow! Key national marketing network:

CELE continued to deepen as the center of shopping centers to promote the first-tier cities to upgrade and expand the core business district. Meanwhile, to comply with the development of China's urbanization trend, the face of two, three cities, the rapid rise to a strong brand strength, product strength as the basis, in line with the core market of tradition, started the Chinese market size of network terminal operation of the grand curtain for front-line second and third tier markets go hand in hand with the core business district's strategic posture, the first effort to build China brand of casual shoes.