description

Smoking in Paris that year to open shop Lancel (Lancel) couple may not think of the 120 years after, LANCEL would become the world famous leather goods brand.

1876 Alphonse Silangsaier (Alphones lancel) and his wife Angela (Angele), Paris, France City Boulevard Boulevard Poissonniere 17 号 opened their first cigarette accessories shop, Lancel couples with the upper class was very famous familiar with store location excellent and innovative business strategies, so that the path to success; 1883 Lancel began to develop the field of women's clothing, opened its first women's clothing shop to open branches in various districts in France; 19 Mrs. Angela Lancel end of the century to expand its chain of seven shops, she has a natural sense of the times, able to quickly seize the opportunity to launch products to attract female customers. 1901, Alphones lancel died, his son Albert Lancel inherited their parents shop, began to craft into a family of high-level brands; in 1902, Mr. Albert Lancel main female clothing and gifts to develop and set up shop selling mainly women's handbags, , and after another famous tourist attraction in France, Nice, Toulouse, Vichy, Nantes open shop; he was very aware of advertising is very important in raising brand awareness, in the fashion magazine "Illustration" published the first advertisement, in 1928 invited the French star Maurice Chevaliar and Mistinguett, etc. to promote their products to advertise. During the two world wars, and original science and technology for the times, it's ladies into the free, Lancel introduced silverware, jewelry, table decoration, leather goods and watches and so on. Lancel was re-introduced in 1950 to broaden the concept of customer level, set a high leather master craftsmen began to keen on reform; Lancel 1955, designed to create a smart design of the first external pockets suitcase package; in 1966 to create a "Trotter "handbags; 1981, cited a variety of colors created a traveling series; 1987 to create the bucket-type" Bucket "Bag in France has remained the most popular products.

In 1976, 埃德加佐比勃 (Edgard Zorbibe) and let Zuo Bibo (Jean Zabibe) acquisition of Portland owned the two brothers, the company forward at an alarming rate - with 24 stores in France and 21 a counter, more than 40 countries overseas with 1,000 points of sale. Lancel 1997, was acquired by Richemont.

Lan Information from the initial start-up stage, the formation of the company's development philosophy - through continuous innovation and leadership in customer demand. Continue to grow in the process of first of many classic products, such as the first automatic lighter only, small radio, umbrella bag, changing the concept of Ariona travel luggage series, outside of a pocket of Kangaroo soft travel bag series and so on. Lan capital knows how to design elegant fusion of modern and classic style, imaginative products. Each season, it will launch new series and original series of new models, out of some not very successful series or style.

As a famous French leather products, LANCEL has been founded 120 years of history, Lancel products to exquisite craft and creative design and known for its perfect quality and very competitive price is the brand long-standing reason. More than 100 in the stores around the world. Product range from the earliest tobacco accessories, developed into a variety of fashion jewelry, luxury leather goods and so on. 1996 LANCEL into China.

Innovation - the development of consistent philosophy of information from the initial start-up stage Blue to form the company's development philosophy - through continuous innovation and leadership in customer demand. The company has grown in strength in the process of pioneering a number of classic products, such as only the first automatic lighter, small radios, umbrellas, bags, changing the concept of Ariona travel luggage series, outside of a pocket of Kangaroo soft travel bag series and so on. Lan capital knows how to design elegant fusion of modern and classic style, imaginative products. Each season, it will launch new series and original series of new models, out of some not very successful series or style.