description

Hong Kong Babylon Carpet Group Co., Ltd. is specialized in import and export of carpets, rugs research, development, design, production, installation, sales, service integration, professional carpet company. Adoption of international quality New Zealand wool, INVISTA nylon, cotton green, Honeywell Nylon, high-quality acrylic, Solutia and U.S. international brands such as 3M carpet material. And carpet patterns with Europe's top companies to develop, the latest trend of the carpet pattern . Production of high quality carpet products, carpet interpretation of classic art and culture. Babylonian carpets, elegant and luxurious, elegant and calm, style, beautiful, noble, details of the simple beauty of aesthetic elements. Called on behalf of the carpet market, the popular home improvement industry today. Babylon carpet of "first-class quality, good management, credit management" as the basis to "strive for perfection, and constantly update and beautify life" as a concept, "the pursuit of development, the pursuit of excellence service to the community "for the entrepreneurial spirit. With excellent products and services dedicated to consumers a better life. Plan a Babylonian carpet franchise, "Babylon carpet store" monopoly advantage 1, new industry, "Babylon the carpet store," according to the popular European and American and other international fashion consumption patterns and advanced management concepts, to sell carpets professional image, advocated carpet culture, leading the fashion consumer organizations, she is both a traditional and very stylish sun industry, has a huge market and considerable economic benefits. Her accurate market positioning, a unique product concepts, new business ideas, good team spirit and well-known brand enough to allow you to easily make a profit, happy to enjoy life. 2, a new marketing model unique marketing model marketing and online ordering (ie, e) combining the traditional with the present technology as one solution, with a significant lead market trends. National courier companies to carry out online ordering business, increased market influence, while expanding the sales channels, so that investors benefiting disproportionately. 3, innovative products and services every month based carpet launch of Babylon dozens of new products and services to meet the different needs of customers, maintaining the original edge and sustainable development of enterprises. Meanwhile, we continue to improve service levels, and establish communication between the customer's emotional connection, to achieve our ultimate goal - the establishment of a national carpet sales, home and cultural service network organization. 4, long-lasting brand strategy Babylonian carpets continue to build brand strategy, long-term advertising support, "Babylon Carpet" brand organize various activities to further enhance brand awareness and brand affinity, full carpet store to create a Chinese brand, leading the carpet consumer trends, to completely remove the store's worries! Second, the "Babylonian carpet shop" to support low-risk policy --- join the starting point is that you always take off the protection of headquarters support policies are: to implement the regional operational headquarters to protect regional protection policies franchising business, a payment you can enjoy the "Babylonian carpet "brand trademarks, trade names, market reputation, free marketing training, free use of CI, free use of marketing planning, etc., to join easily into the column, low-risk business. In order to prevent disorderly competition, based strictly "regional limit the development of" general principles to ensure that store their own interests. Support Policy 2: Brand unified management headquarters strict implementation of joint venture development of a unified management standards, a unified development plan, a unified marketing model, the concept of a unified brand, unified service training, uniform image store, uniform market price, unified promotional materials, promotional activities, unified, unified market supervision, support and other top ten chain initiatives, comprehensive intervene in the market. Fast, convenient and accurate delivery of goods services, to easily store operations, to obtain a satisfactory return value. Support policy III: complete marketing programs based authorization cards to the store free of charge, power of attorney and "Babylon carpet shop manual"; free license to use the uniform store, "Babylon carpet store" store business brands, trademarks, trade names and VI other unified corporate vision system; free to provide a unified external decoration shop, standard image design and production programs; store when it opened in uniform will receive promotional materials, posters, images, opening posters, wrapping paper, bags, merchandise licensing district , product recommendation cards, badges and store salesperson sending out discount cards, membership cards and other items. Like everything, designed everything, all the service is good, the headquarters hard to do all this for you, to help the store quickly and easily launched, and strive to win instant success. Support Policy 4: Product quality assurance business integrity first rely on their own R & D headquarters and suppliers, manufacturers strategic advantages, strict quality control, competitive market for the store to seek and obtain the first substantial profit margin is an important prerequisite, so that monopoly shop selling assured, so that consumers favor used. Support policy five: profit margins to guarantee the full and rapid development Babylonian carpet products in addition to the value of the product itself, but also given the cultural value of carpet products, for consumers, has a special significance, so the higher value-added products. All products have all been based ultra-low supply, the implementation of a unified national suggested retail price, the profit space for the large stores. Headquarters attracted to help store, the store is designed to ensure that "development a successful one, hot one." Support policy VI: return of year-end awards returned safeguard mechanism during the store operation, full implementation of slow-moving merchandise returned based security, so that each store from time to time a new, never be Yahuo, often Bao market competition alive. Headquarters will depend on store sales, the implementation of incentive to return to the ladder-type chain for greater return. Support policies Seven: long-term resource sharing based advertising brand advertising to support long-term, mainly related to media, "Babylon carpet" brand, and carefully planned series of public relations activities, timely and direct contact with consumers, face to face, so that gradually the formation of brand marketing and store interaction. Support policies Eight: expert guidance to ensure the successful operation of the business headquarters of the Babylonian carpets and other information management tools via the Internet, the daily operation and management of the store in real-time supervision, according to its operations immediately guidance and suggestions to help make the store management. For the poor management of the store, business management experts appointed by the headquarters for diagnosis, from the store location, store layout, market positioning, marketing strategy, commodity management, management methods and business environment, in-depth investigation and analysis, Based on this proposed package of solutions to help the store out of the woods, steady improvement in sales performance, and ultimately profitability. For really difficult to improve the operation of the store, store vital interests in ensuring that the premise, the headquarters has developed a sound security exit program, or close or transfer, the withdrawal of the remaining stores of goods, without prejudice to the second premise sales , 5-8 fold headquarters to help recover the part of the products or goods sold to a third party to help out the store in good condition. Investment Flow Chart: Submission of Application - Headquarters reply - tours - signed - Opening training - shop fitting - to determine rationing - the shop franchising conditions: three, "Babylon carpet store monopoly," to join the program --- heart to heart hand in hand since we are friends one, with the entrepreneurial spirit, a strong desire and dedication to work successfully with a sense of brand management. Of the industry have a full understanding and interest, is the direct store operators. 2, with a commercial background and business experience, with qualifications of independent operators, and clearly identify the headquarters of operations management. 3, with the appropriate property conditions, operating area of ​​20 square meters or greater. Equipped with telephones, preferably a computer, and can connect to the network. 4, property location, economic environment, the level of consumption with the Babylonian business-grade carpet store to adapt. 5, with good social and business reputation, has a certain commercial viability and work experience, with venture capital. Investment process 1, the first applicant to apply --- by phone, fax, or E-mail the form to the Babylonian carpet advice, understanding of the relevant circumstances, make an application to join, or at the headquarters site based on the approved application form directly to the record. 2 replies --- headquarters receipt of the application, the staff telephone or E-mail reply form the applicant review. 3, the applicants' own site --- visit the local market, choose the appropriate district (such as: commercial downtown area, commercial walking street, shopping malls or furniture stores, home gathering places, etc.) to determine the place of business (form stores or shopping malls, supermarkets, specialty area). 4, the study --- carry identity cards and business floor plan to go to the store on-site visit to discuss the Babylonian carpet, the two sides exchange interaction, letter of intent to join the establishment. 5, signed a contract --- "Babylon carpet store exclusive contract," Babylon the carpet store to store to pay a one-time fee and performance brand reputation gold, Babylon stores issued to the carpet store "carpet store exclusive license Babylon card "and the monopoly power of attorney. 6, according to Babylonian carpet decoration shop store uniform design renderings and detailed working drawings, shop fitting self-organization. 7, picking --- store decoration, Babylonian carpet store to give according to the specific circumstances of the store picking recommended stores can be modified to adjust, and the planned opening of 15 days before the date of notification to determine the details of picking carpet Babylon arrangements. 8, the training provided free of charge --- Babylon carpet "Babylon carpet shop manual" and other documents, participate in the opening of training Babylonian carpet, including theoretical training, practical training, field training, etc., follow-up course of business, the store also any contact with the Babylonian carpets, carpets of Babylon to accept real-time operational guidance. 9, opening --- OTC products, advocacy and promotional activities, the official opening. Fourth, the "Babylonian carpet store specialty" shop mode do --- take a business occupying a career as a market macro-control market, to prevent disorderly market competition, Babylonian carpets based strictly implement the "limit to join the regional protection" of the total policy. Units in the city: the exclusive agent for each city Babylon carpet store, a city monopoly alone, according to market themselves to open branches in the city region; to uphold the "Babylonian carpet store monopoly," the overall interests of the country store and brand image, ensure the proper functioning of the whole system and long-term development, headquarters states: the applicant must sign a contract to pay a one-time fee to use the brand reputation and performance payments, a move one hand to protect the "Babylonian carpet" store exclusive intellectual property rights, the other purpose in the improvement of standards throughout the marketing system, to prevent vicious competition between stores, specialty stores all over the country to achieve common development. Second, Why did you choose to open specialty stores Babylonian carpet? Babylon rug is the professional management of a professional carpet store monopoly body. In addition, the Babylonian carpet has been successfully set up a number of directly operated stores, the store from the store planning, site selection to store layout, product display methods, shop management to consumer psychology, consumer skills, etc. are accumulated wealth of experience. Headquarters support and services, penetrate into every detail, opening programs, posters, shop clothing badges, VIP promotions, promotional flyers, shopping bags, playing codecs, single product sales, etc., are all ready for Babylonian carpets Almost all operational matters are very much at home, has not exceeded the lead. Babylonian carpet through systematic training and "franchisee manual", you can carefully teach investors hundreds of times, you worry and effort, detours, exempt from tuition fees, reduce operational risks. Third, why the Babylonian carpet brand to receive royalties; This is because: 1) Babylon rug is the result we spent a lot of money to build out a brand franchise can enjoy the Babylonian carpet of intangible assets, any well-known brand in the authorization After use, the need to maintain the brand image of the gold market, gold instigated, the sum of gold market management. 2) Babylon carpet store marketing is a common goal: to sell goods to end consumers benefit. This decision not only to ensure that investors Babylon carpet terminal profits, while also ensuring the overall brand leader in Babylon of the carpet, then the Babylonian carpet must be in brand promotion and provision of services for the store process, such as brand planning, carpet and cultural training, network maintenance, new product design and development and introduction, service and other aspects, every year a lot of manpower and material resources, need to consume some operating costs. Therefore, the headquarters of a fee in order to better and stores together the "Babylonian carpet" brand bigger and stronger. 3) charge a small fee to use the brand to ensure the "Babylonian carpet" low-profit supplier's pricing policy. Only in this mode, the Babylonian carpets, and stores is "a prosperity • a loss a loss of" win-win relationship. Fourth, the Babylonian carpet how to implement the pricing policy and market protection policy? Stores in order to protect the interests of the carpet, and maintenance of Babylon brand's image. The headquarters of the store area to implement a strict and uniform price protection policy management system. Headquarters to follow the city as a unit, an exclusive area in the city to allow shop. To avoid vicious price competition in the stores, headquarters to implement a unified national market suggested retail price, unified profit-sharing, discounts, price cuts and promotional prices. Taking into account the special holidays (such as opening anniversary. Around traditional holidays, etc.) and level of economic development across the country inequality. Babylon carpet headquarters for approval in accordance with special retail store prices, but prices will still take the same city with the principle of ensuring the interests of each store. Fifth, the opening of a Babylonian carpet store how much the investment? Opening of a Babylonian carpet store, in addition to investors in the local rental shop expenses, will take about a total of 10 million investment, these inputs include the local city of Babylon on the carpet brand with gold (II million), credit payment performance (one million), shop fitting costs and the first purchase payment (Lu million), liquidity (one million) we are only allowed to shop in the municipal city. and each city has approved only one franchisee. six, how to store selected goods, orders, return the item? advanced internet based e-commerce platform. When ordering merchandise stores, franchisees can be found on the headquarters site area visit the headquarters distribution center of goods ordered and efficient logistics and distribution platform to ensure that the goods stores to set the speed of the fastest, safest way to reach the designated place; and the headquarters of the whole guarantee the implementation of slow-moving merchandise returned, so that each store from time to time a new, never be Yahuo, often Bao market competition alive. Seven headquarters how to protect the service? Babylonian carpet headquarters has established a set of norms, improve the service system, from customer service centers, distribution centers and other departments to be completed by the division of responsibilities in the service system. Customer complaints management and end-user feedback collection and response, is the most important part. Because it not only provides market information, marketing campaigns to correct the mistakes and deviations occur, remedial and restore customer losses; but also can improve the Babylonian carpet brand and product reputation. Maintain existing customers to attract new customers to occupy a larger market share. Therefore, strengthening after-sales management, service and scientific management, standardization and performance, and continuously improve service levels and quality, is to compete successfully in the market the necessary safeguards. Also the headquarters and the stores should do to the responsibilities and obligations.