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Qingdao, mountain and sea, beautiful, European style building filled with a hundred years, is a world famous tourist destination. With China's rapid economic development, Qingdao has shown great vitality, as Haier, Hisense, Tsingtao as the representatives of the "brand capital", and is one of Xiyingmen glorious one. Qingdao Xiyingmen Group was established in 1992, continuing a decade of rapid development, has become a set of home textiles, rubber tires, cigarette packaging, finance, business services as the main large-scale cross-industry enterprise groups, the column country's textile industry three. In the 21st century, the average annual growth of 30%, more than 30 million worldwide sales, turnover of $ 73 million overseas, becoming the city of Qingdao, one of the fastest growing industries. Qingdao Xiyingmen Group focusing on product quality, implementation of brand strategy, has won the "Qingdao Famous Brand", "Shandong Famous Brand", "Shandong Famous Brand" and "Chinese famous textile industry." 2003 through ISO9001/9002, ISO14001, OHSMS18001 and China Environmental Labeling Product Certification, China's textile industry, first by the "double green" and given full certification of occupational health company, product quality by the provincial and municipal quality supervision department sampling, the indicators are better than national standards, honored as "Shandong Inspection-free Product", "Qingdao satisfaction assured products." "Xiyingmen" brand towel, brand awareness, reputation, awareness, domestic market share ranks forefront of the industry. 2004, 2005, 2006, "Xiyingmen" brand towel won continuous, "China Famous Trademark", the Ministry of Commerce and focus on fostering the development of China's export brand, "Chinese famous brand" National Inspection-free products and other awards. Xiyingmen Group is the star product logo towel industry enterprises, township enterprises in the national integrity, national "Shou contract re-credit" units, unit title, Shandong Province, consumer satisfaction and national Measurement Assurance eligibility criteria and be recognized as a national standard of good conduct AAAA-class companies. Group was also elected as chairman of the China Textile Association unit. Ji Yujun, general manager of private enterprises in Qingdao elected as chairman of the Association. Qingdao Xiyingmen Ji Yujun, chairman and general manager, was named the National Model Worker, honorably elected as the seventh, eighth, ninth, tenth National People's Congress. Qingdao Xiyingmen Group has a united and efficient, innovative leadership and high-quality staff. Group's senior leaders have made an MBA qualification, training rate of 100%. Xiyingmen Group also set up a committee of experts, hire senior experts group work tradition of 25 years. Xiyingmen Group in the long-term development and accumulated rich cultural heritage. Establish a "unity, pragmatic, pioneering and innovative" spirit of enterprise, forming a brilliant tomorrow always seeking "pursuit" of cultural patterns. Xiyingmen Group leaders follow the "Three Represents" important thought, to customer demand as the center, science and technology enterprise, the enterprise's unique culture of innovation inspire people of all Xiyingmen enthusiasm, innovation and team cohesion. "Honesty, friendship and loyalty first, serve the people, serve the country." Corporate culture become sustainable development. Xiyingmen Group a foothold in China, look at the world's scientific development strategy, has established R & D network, manufacturing network and marketing network, and, and Haier, Hisense together, as the establishment of Natural Science Foundation of enterprises. Existing provincial technology center 1, a close cooperative state research institutes universities 7, Industrial Park, 7 (Qingdao 4), 12 domestic factories, service outlets 18. Foreign Office 3 (South Africa, Poland, Moscow). "Rise of the door, happy with the world", Xiyingmen products have been popular in Europe, Russia, Australia, Japan, Korea, Southeast Asia, more than thirty countries and regions, marking the one-China textile brand, known around the world.