description

Categories: high-Shu Nvxie main target consumer group: women 31-40 years old urban rich secondary target consumer groups: 25-30 year-old female consumption patterns of urban affluence: the brand targeted at young urban middle class women over . Most women in this class income more stable, more particular about dress codes, which is in addition to cosmetics, they both display rich, but also show young, another way to retain their youth. Generally more than $ 1800 monthly income, or need for the three meals a day and tiring. In general, this group includes the city than fashionable affluent women, usually in the high-end department stores like shopping malls and shopping stores. Product Description: high quality material, workmanship, design simple, trendy, spring and summer through the colorful, innovative materials and trend-setting design, reflecting the young fashion; Qiu Dongkuan places calf mainly reflects the elegant and noble. Prices are generally 300-600 yuan. Marketing strategy: franchise chain stores and upscale shopping malls counter brand positioning: a symbol of fashion - women's proprietary brand brand style: the pursuit of LOUIS VUITTON style concept, but the product line must comply with Chinese consumers, culture, heavy, strong fashion sense. Slogan: classic fashion, fashion trendsetters from the Italian fashion woman woman