description

Sound marketing network and service system - for the full opening of the domestic market, Italy Kang groups in the country to establish and improve the marketing network. In the provinces (cities, districts) have established a general agent to agent as the center of radiation to the surrounding network marketing, has formed a nationwide distributor of the 35 regional centers, more than 2800 stores or shop for the sale of terminal sales network. For the full specification "means Kang" brand image and enhance sales terminal management, improve service quality, the company fully into CIS brand identity system, enhance service awareness, develop a complete brand identity handbook, from store design to brand identity stores and so on, have a clear and unified, all stores are in strict accordance with "a unified image, unified price, unified management, unified distribution and unified service" standards for management; also improve the pre-sale, sale management system . These measures "means Kang" brand awareness and reputation quickly spread to all over the country, deeply rooted in the minds of consumers, laying and consolidation of the "Yearcon 'shoes market position and brand image. A lot of advertising investment - in order to further expand the "meaning Kang" brand's market influence, the company has increased in recent years, advertising spending. From the CCTV prime time to the provinces, cities, counties television, radio, and newspapers and street signs, all-round, multi-angle three-dimensional advertising, advertising in various forms, lively, advertising range throughout the country. Advertising costs increase every year, nearly three years has reached tens of millions of advertising dollars. A lot of advertising, more expanded, "Italy Kang" brand influence and improve the "Yearcon" the brand's reputation.