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Founder: Thierry HERMES Designer: Jean-Louis Dumas-HERMES, Martin Margiela (Women Designer) Design style: elegant perfect, elegant, hand-made, high quality. Brand Description: All of the products to the fine to the United States, impeccable, is Hermes's goal. Hermes currently has 14 products, including leather goods, bags, scarves, men and women clothing line, perfume, watches, most products are hand crafted, no wonder they called Hermes products for deep thinking , high quality, content rich, exquisite works of art. The Hermes boutique, through its spread to more than 20 countries and regions, more than 200 specialty stores and into the fast pace of modern life, let the world return to the embrace of traditional elegance. After the vicissitudes of 160 years of wind and rain, Hermes family, the joint efforts of several generations to the brand name of Far Eastern students. In the early 20th century is coming, the Hermes has been a French typical luxury consumer goods. 20 years of the 20th century, grandson of the founder Emile Hermes brand has commented: "movements and elegant leather goods created the very traditional." Hermes Paris is a city designed for carriage production of a variety of fine decorative horses supporting a shop, held in Paris in mid-1885 show, Hermes won first prize for such products. Since then, the son of Emile Charles Hermes to build store, saddle and other goods production and sales, and retail. With the emergence of automobile transportation and development, Hermes began to shift its production, its superb craftsmanship being used in the production of other products, such as wallets, bags, handbags, watches, belt, and some sports, such as golf, polo, hunting and other necessary aids, also designed high-end sportswear. Hermes brand all products are the finest selection of advanced materials, process-oriented decor, exquisite detail, with its excellent quality has won a good reputation. In Hermes's history, yet another sensational news time, is the Prince of Wales in 1920 for the design of zip golf jacket, as the 20th century the first successful design leather clothing. Hermes's fourth-generation heir to cover Long and 萝伯特迪马, in the basis of its leather products, has developed a perfume, the first paste and other new class, 60 years of this century, continue to thrive, Hermes company, there has been all kinds of fashion and perfume and other products. In 1970, Hermes was also the family is just a pure handicraft factory, but 15 years later, it developed into a fine production of the super senior multinational turnover expanded 5 times now, Hermes size of the company is also constantly expansion. 1992 turnover of 2.5 billion francs (worth about RMB 37.2525 million yuan and net profit of 176 million francs. Hermes silk scarf is not a piece flat slippery silk, but a thin vertical bars of wire cloth, which is the thread woven combed the shaft again, and there is not easy to fold. Sometimes, in order to make scarves and more features will further weave process with floral patterns, such as honey, and horses. Colorists in accordance with the designer's logo, selecting the right paint, each color must be a special steel frame, the use of screen printing principle, to scan one by one uniform color paste in silk. Each party scarf how many need to brush paint it according to the requirement of design, typically 12-36 species, 37 species reached the highest. Color decisions, then it started printing, and then cut to 90 cm square scarf. Fixed color is also a tedious work, must be floating, steaming and drying and other procedures, the color will not fall off. Finally, the Department of Human handmade craft sewing embroidery mouth, folded edges, one elegant outstanding scarf, is completed. Screen printing processes, the computer can be used to replace, but they insist on hand-painted Hermes. Curling do not have to sewing machines, but handmade, its theory is: a perfect picture, the most important thing there is a relative frame fixed it, be called perfect, wire edge when attached, affixed, pattern as if the pouring, and distortion of the. Hermes shows great dedication to detail. It is also relying on such details, win people's hearts. Hermes silk paste, only 90 square centimeters this one specification. The weight per square scarf, only 75 grams. Since 1937 to now, it has 900 square scarves available in different models. Hermes has an unwritten rule that every year there are two scarves series appeared, each family there are 12 different design styles, of which 6 are new design, the other 6, is based on the original design for the re-match. In 1937, inspired by the jockey jacket triggered the birth of the first Hermes scarves. Hermes silk production, bringing together numerous exquisite craftsmanship, all of them to Lyon area as a base, complete from design to production, must go through rigorous seven workers continued: topic concept to final design patterns characterize the color of → and the color combination made net → → → polish color print processing staff income side → → quality inspection and packaging. In this way, each with a scarf through the layers of barriers, would take 18 months to be born. Production of a Hermes scarf, just as a worthy collection of art, unique and charming. 50's heyday of the birth of Hollywood movie stars, the lack Hermes lovers, among them became Princess of Monaco, it is very like the Hermes handbag, licensed by the Monaco royal family, love of horses Shi produced handbags officially be renamed the "Kelly bag." Saddle bag from the Hermes handbag, there was 28 cm, 32 cm and 35 cm in three models, 1968, "mini-Kelly," published in 1980, "Kelly bag" series, increased The new 40 cm. So far, Kelly bag is the best-selling handbags. Should be one that Hermes handbag made their production has also inherited the tradition of sewing from start to finish by one person, and marked with numbers. This is to facilitate the repair of customers, but also reflect the craftsman's pride in their craft. "This world there is no fixed dress pattern, only natural to open personal side show Invisible Target was created by Hermes." Veronique nichanian Hermes Men's designer says. Hermes has been adhering to the extraordinary excellence, extreme gorgeous design, service to those with confidence, and determination of the chic men, demanding they adhere to enjoy the best things in life-giving, enjoy high-quality leather, excellent material, perfect cut trousers. Comfort and originality, does not meet the tide, do not express themselves as Hermes deliberate pursuit.