description

Red Dragonfly Red Dragonfly Group, children's shoes is an extension of the brilliant red dragonfly adult shoes, give full play to cultural brand and a strong marketing network core strengths, continue to implement the research and development of children's shoes popular brand-name brands. Red Dragonfly shoes began in 2002, to build China's first children's brand mission, since its creation in industry, the company introduced a scientific and systematic management system, heavily engaged with designers and excellent management personnel, only separated by a year was "Wenzhou shoes ten cutting-edge brand" title. Red dragonflies children's shoes to take a combination of self and agency expanded way to stores management led factorial expansion, now in many parts of the country office opened children's shoes, famous brand awareness and reputation at home and abroad. In the 21st century, along with the "Red Dragonfly shoes" to the market continues to extend at the same time, "along with the growth of Red Dragonfly" concept will be more fully and more perfect expression. Red Dragonfly eclectic brand of culture and fashion, bears are brightly colored children's childhood, with excellent access to consumers brand quality, set the industry benchmark for child-friendly growth. As large national enterprises, cultural heritage is the soul of the brand, rolled out the red dragonfly to the theme of cultural activities to showcase its unique brand of charm. Headquarters will be children and domestic famous journals cooperation with special edition special form of communication culture and improve the Red Dragonfly brand affinity, appeal and reputation, to coordinate the overall store sales terminals. In order to further enhance the brand's influence and visibility, red dragonfly invest nearly 10 million nationwide advertising and a surface launched by the famous CCTV creative planning and production of advertising, brand advertising will focus on the lock CCTV, TV, newspapers and magazines authority and so on. Terminal is king, red dragonfly strong sales for the big move terminals, each terminal Monopoly Monopoly headquarters will provide comprehensive support from site selection analysis, store design, product matching, shop display, to cutting-edge shopping guide, business services and senior management training to promotions, service, negotiation strategy to picking, management, fashion and marketing strategy to carry out a full range of instructor-led training. Dealers do not need any special experience, can make you a red dragonfly children's shoes and apparel industry experts. In the terminal building, a red dragonfly city where the headquarters according to store size and population size, limit the development of the store. Implementation of market protection for the store, the store must be based retail price maintenance price, according to local market conditions and the level of consumption reported to headquarters for price fluctuations. To ensure the smooth flow of sales channels, improve the brand's overall strength, the headquarters of the Red Dragonfly store every one of the fast implementation of information services and guidance throughout the operation, to ensure that each product into the store buy a reasonable, timely and efficient delivery . For the actual operation of the store may encounter problems, the headquarters will help the stores set up to adapt to local conditions of the local market and a variety of preventive measures to avoid. Terminal and a strong branding, franchisees will be able to form a massive external support, exclusive of sales terminals legend forever.