description

FATO is Belle's latest high-end business men's brand, image and products to open up new market space, designed for business men to provide the highest quality products and services. FATO aims to be the Chinese men's fashion leader. 2006, the classic business men's brand - FATO China market, it Zhuizhu most advanced Italian fashion, from top Italian designers for leading product design R & D center dedicated to men's design and development, FATO from product design, procurement of raw materials, products made to all aspects of the factory inspection are strictly implement the ISO9001 international quality management standard, FATO relying on the four major shoe companies manufacturing company, annual ten million pairs and into the world's advanced level of intelligent shoe-making equipment , high quality production process in one. Embodied in the West many years experience in footwear technology, and strive for excellence, FATO for men throughout the life of work and entrepreneurial spirit to make the perfect embodiment of clothing. FROM ALPHA TO OMEGA from the Bible, Revelation chapter 22 13 "I am the Alpha and the Omega, the first and the last, the beginning and the end." Means "carry forward the firm and unyielding, aggressive, optimistic spirit." . Brand positioning: This is a group of outstanding men, people born after 1960; has an enviable education and knowledge, a group of extraordinary wisdom; hard at work throughout the progressive, proactive, eager to succeed; in life, importance of self- needs, the pursuit of individualism; in the realization of a dream at the same time, focusing on lifestyle and enjoy life. Business men of modern society leader FATO design adhering to the cultural essence of the Italian footwear industry, advocates a beautiful, pure, simple design, high quality leather material, coupled with world-class shoe-making process, reflecting the attitude of loyal service and reasonable price for white-collar family of products provides unique personality, whether at work or leisure wear, all full personal charm, filled with deep color and taste of Italian culture. Business philosophy: Excellence in quality, tailor-made for business elite shoes and accessories, with fine leather materials, superior production techniques, impeccable product quality. Century faith, supreme service, best customer service, wherever, FATO will provide consistent quality service. Design concept: FATO product design intent reflected the fact that - shoes, with features to please the soul; FATO product design is the rediscovery of traditional values, the perfect combination of nature; FATO products designed to be the perfect combination of elegance and fashion . Material options: tailor-made for the business elite of high-quality shoes and accessories, the choice of fine leather material, superb technology, stylish design, promote the service throughout the eternal, self-esteem to create white-collar style. Store image: elegant, simple decor; comfortable, relaxed shopping environment. Not only meet the needs of one pair of shoes FATO, more importantly, feeling FATO bring a status symbol, a quality of life, a kind of fashionable.