description

Of Easy Group Easy Footwear Group of Singapore is a scale commercial retail (Retailer) and design manufacturing (ODM) in one of the international business. Been working hard to integrate traditional and new marketing models footwear and marketing network, and to create a "gold medal" terminal to improve the competitiveness of enterprises and brand awareness. "Corporate vertical development" strategic positioning to replace the popular "corporate diversification" direction, focus efforts on footwear industry vertical integration. Eventually form a complete supply chain: upstream from Singapore and Europe and cutting-edge fashion information, the latest sources of material and the latest technology; are located in the middle reaches of China, Indonesia, Thailand, annual output of more than 20 million pairs of footwear company owned fixed line with international standards ; downstream is marketing its own brand, with hundreds of retail outlets to reduce access costs, are all easy to show up to the excellent market competitiveness. Up easily Footwear Group in 2000 to enter the domestic market, the establishment of easily 50 million investment Shoes (Dongguan) Co., Ltd., set up six molding production line, annual output reached 700 million pairs. To meet soaring demand, reduce labor costs, to further improve the market competitiveness of enterprises, was established in January 2004, investment reached easily Shoes (Henan) Co., Ltd., Gushi County, Henan Province, landing site, covering 45 acres, and employment 1500 people; established in March 2005 reached easily Shoes (Anhui) Co., completed in Jinzhai County covers an area of ​​200 acres, 10 forming the standard factory production lines, labor 3,500. As a result, easy to shoe up to the total number of Group employees in China has more than 8,000 people. Easy Group, a subsidiary of the China region of Easy Company, the brand has been positioned in the international marketing of the system is easy manufacturing base, are production-oriented enterprises, all cutting-edge development, design-making are done in Singapore, all year round with Brazil NINE WEST, United States JCPENNY, WAL-MART (Wal-Mart), PAYLESS (the largest U.S. supermarket chain shoe), KENNETH COLE, MELDISCO; Australia, K-MART; Italy BESTI; Taiwan YA LIENES; Hong Kong MODA; Malaysia IMA and other internationally renowned companies, All products are exported to Singapore, the United States, Italy, Canada, France, Australia and other places. With China's rapid economic growth, prosperity and stability shoe domestic market and continues to expand, consumer demand increased dramatically. Up easily by the internationally renowned consultancy group: the Netherlands two years of the AC Nielsen market research and preparation of domestic, to develop a detailed strategic planning and development, brand positioning, and was established in February 2006 reached easily Footwear (Shenzhen ) Co., Ltd., the world-renowned brand shoes U · show into the domestic market, its maturity and charming international marketing profitable and low risk investment market is about to end off shoes, like a touch of fresh, beautiful landscape by and sought the favor of many investors --------