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40-year-old Italian high-end shoe VALLEVERDE, recently granted China the right to operate a global brand shoe O'Connell. This also means that you can directly control VALLEVERDE O'Connell more than 2,300 stores worldwide marketing network. In addition, with more than 30 production lines will be manufactured in China as part of O'Connell VALLEVERDE, VALLEVERDE will also be produced in Italy O'Connell management. VALLEVERDE will only be responsible for the design and development. The cooperation, O'Connell, that means from the acquisition of only "one step away." O'Connell insider said: "It may be in three years, now hold equity VALLEVERDE family will exit." VALLEVERDE Lee, chairman and founder 阿曼多阿肯格 appeared Shanghai yesterday. Informed sources said, invented the "infinite ventilation patented" technology Armando has over 60 years of age, he has been looking for a qualified successor, until a year and a half ago met O'Connell, founder of Wang Tao. "I spent 40 years before today's VALLEVERDE, Wang Tao took only 20 years of success in today's O'Connell now he's larger than me, this is the Chinese rate." Armando in yesterday's press conference so sigh. According to reports, in 2007, the Group Ockham footwear output of 40 billion yuan, profit of over $ 600 million last year while VALLEVERDE value of 150 million euros, less than one-third of output O'Connell shoes. VALLEVERDE enjoy a high reputation in Europe, in many countries of the airport with stores. The cooperation, such as low-cost advantage of a smooth upgrade VALLEVERDE O'Connell's performance, which will soon be listed in Italy. Competitors in Europe, Armando move would be "asking for trouble." O'Connell has been eyeing the international market. Last year, it made GOEX agency in China, but also hope that with GOEX springboard into the international market. "We learned in the last experience of cooperation, but also pay a lot of tuition," Wang Tao concluded, "This will be an important factor in the success of this collaboration." Although the "V"-shaped logo VALLEVERDE Lufthansa in Beijing, China, etc. high-end department store has been sold, but was only to sellers in the form to enter China. On 9 January this year, the first VALLEVERDE store opened in Shanghai Huaihai Road. According to Wang Tao said the primary market in China this year at least 130 out of stores and department stores VALLEVERDE, plans to expand to 400 the year after. But we will not take VALLEVERDE O'Connell brand channel to enter the international market. "O'Connell than VALLEVERDE low, both in the international market, the future will not form intra-industry competition." Wang Tao said. In addition, this year, VALLEVERDE in Singapore, Japan, Russia, the United States, Thailand, the pioneering work of seven countries has been launched, Aokang Group's international marketing department has already VALLEVERDE for the transfer. VALLEVERDE brand was founded in 1969, has been nearly 40 years, the brand is known in Europe for comfort. VALLEVERDE touring car is also the sponsor of Ferrari and the 2006 German World Cup champion Italy's leading supplier of footwear.