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Beiersdorf Inc. (Beiersdorf AG, referred to as BDF) 1882 was founded in Hamburg, Germany, dedicated to the development, production and sale of high quality skin care, wound paste and adhesive tape brands.

In 1882, the German pharmacists Paul Bayer Williams set up his own last name Randolph named chemical products company - BEIERSDORF. 1911, BDF company invented the world's first water-oil emulsifier EUCERIT wool alcohol, the same year in December, the world's first long-lasting moisturizer NIVEACREME available. Derived from the meaning "white" in Latin "NIVUUS" became the name of NIVEA-Nivea cream, skin care in Europe to become synonymous with NIVEA.

BDF headquarters in Hamburg, Germany the company has 79 subsidiaries worldwide and 53 manufacturer license. Cause body into three parts: the cosmetics division (62%), industrial adhesive tape TESA Division (17%), medical supplies division (21%). Business in Europe, the Americas and Asia, employs nearly 2 million people. Business Week named NIVEA is the world's most commercially valuable 100 brands, is one of AC Nielsen market research company with annual sales of 43 selected worldwide more than 1 billion U.S. dollars of global brands.

100 years, the company respected "research, innovation, pursuit of high-quality" business philosophy to the company's R & D has a solid foundation. Born 1911, water in oil is a patented formula of Nivea cream in the cosmetics company started research and development division. Today, recognized as the most authoritative in the global skin and medical research centers-BDF's PGU Research Center, Dr. is developing several hundred natural and efficient products, the results have been so "Nivea" has become the world's largest skin care products brand. its brand image - "give Nivea skin care the most moderate," has been firmly established. In Europe, "Nivea" more has become synonymous with skin care. Nivea body care products, facial care, sunscreen, lip care, personal cleansing, such as men's skin care category has been retaining its position as number one in Europe. August 2003 Business Week magazine published by the world's 100 most valuable brands list, the Nivea brand ranked No. 92, brand value growth of 8%.

Beiersdorf in China Since 1913, Beiersdorf and Chinese consumers will have a long link. Its flagship brand Nivea is a well-known brand cosmetics market. In addition Nivea skin care products in China, business, Beiersdorf acquired a year ago of BONS a majority stake in Japan. Beiersdorf Group, speaking for Germany, BONS cosmetic industry is a valuable member, as Byers Road Funiweiya Shanghai company and its brand Nivea bons's day four of the famous Shu Lei , United States Tao, Shun Shuang, Feng Ying four brand hair care market segments in the success of the personal care market, Beiersdorf's success in China.

BEIERSDORF wholly owned subsidiary in China (Shanghai) Co., Ltd.. Established in 1994. NIVEA history in China dates back to 1930. Blue cans of Nivea cream was (then translated as "to Rialto") in China the ages, the four seasons to apply skin care products enjoy a high reputation.

Currently, NIVEA has been listed in China's six major product lines: Face Care, Body Care, Lip Care, SPF series, bath series, men's series, in China's sales network has covered 34 provinces, municipalities and autonomous regions .

NIVEA into China more than ten years, the market share year after year, and the skin care market has become one of the leading brands.