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Syndicate Trading Co., Ltd, Beijing famous shoe brand chain management company, to operate "fashion, comfortable" white-collar casual shoes. Company history, heritage rich, the leaders of the Department's well-known shoes seventies and eighties "friction style" head, with a wealth of experience in the footwear. Its main brand COEY (Cool Korea) 2000 "fashion, comfort," the image of the Hong Kong market is now beginning, a great success, to get the majority of white collar consumers. COEY (Cool Li) in Hong Kong five years of successful operation, based on the combination of the mainland market, consumer characteristics, after re-packaging orientation, stunning Beijing's major shopping malls in 2005, with "dynamic fashion, new comfortable" for the mainstream, has no lack of occupation, mature product style, popular price, the high-end products and quality service to establish its own distinct brand image, quickly got the favor of urban white-collar workers. In just a few years, syndication Trading Company brand marketing system has been advanced over the country's major regional department store, only Hong Kong has 20, in Beijing, Grand Pacific Department Store, Parkson Shopping Centre, Hualian shopping malls, Full Link Plaza Oriental Ginza, New World more than 40 directly operated stores and other shopping centers, Tianjin, Shenyang, Dalian, Tangshan, Chengdu, Chongqing and other places of the footwear market, COEY (cool Li) has a place. Company based on sincere team and top brands, with "dynamic fashion, new comfortable" casual concept, face competition, innovation, seize the opportunity to expand the market. Our goal: Every trendy fashion wear all the modern comfort of COEY (cool Lai).