description

Basic information International Brand: Flower Brand / FA Place of origin: Germany Founding Year: 1954 To enter the Chinese Year: 1988 /

Brand status Henkel Group Henkel from Germany, the beauty brand, spent Fa brand products include soap, bath products, air Qingxin agent. Henkel Cosmetics skin care beauty and hair care in the Chinese hair products have a very active market, the excellent performance of its many international brands and national brands, including Fa, baby face, can be kept, bright, well-known attractions such as the brand is, consumers trusted brand. Henkel Cosmetics in 1994 to establish joint ventures in China. In the development of an international brand "Fa" body care line, while Henkel Cosmetics to focus on the development of the existing well-known domestic brands, through a joint venture to introduce international advanced technology, bigger and stronger national brand in China in order to obtain common development, "baby face" series of children's skin, "light" hair hair care series, "Beize Si" hair series, "may Mongolian" skin care bath series, are all characteristic of Henkel's worldwide "strategic localization" of the outstanding representatives. Brand Positioning: middle and low skin care products Brand Style: natural, fresh, healthy Target customers: women of all ages.

Operating conditions Product Category: main line: Fragrance, Personal Care Business Type: Local Business Model Distribution channels: large, medium-sized supermarket, shops and other channels terminal combination.

Manufacturer Status: Henkel, Germany Manufacturer basic profiles: Henkel Group was established in 1876, has a long history of 130 years, is a prestigious multinational companies to be chemicals. As one of the world's top 500 companies, Henkel is the United States, "Industry Week", German "CHEManager" magazine as "the world's hundred best managed companies." "The world's largest adhesives manufacturer," and in the U.S. "Fortune" magazine's "World Most Admired Company" list in the top.