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Rich bird group's well-known enterprises in Hong Kong Anne Walker International Fashion Co., Ltd. was held in Fujian Shishi AnyWalk new brand strategy conference. AnyWalk the dynamic, stylish, comfortable theme, is a new fashion trend, determined to do "creative freedom to walk through life by." AnyWalk brand launch, rich bird group is more important milestone in the development of brand management. Has 26 years of development of the rich bird, is the leading lions of local businesses, overwhelmed launch AnyWalk brand, rich bird group Chushoubufan, the innovative power of a strong performance: first, product design innovation - AnyWalk integration of advantageous resources and the brightest international elite, and internationally renowned design company Concept-21 reached a strategic cooperation and joint in the country for the first time in London, Hong Kong, Taiwan and the mainland of 15 young artists, to achieve the "cross-border cooperation"; followed by the marketing model of innovation - AnyWalk a "three-dimensional marketing" mode, online and offline interaction. Line channels in addition to stores, shopping malls, the stores will be poured into buyers, tidal shop; in brand promotion, AnyWalk will mainly rely on the network and the emerging interactive media. Although it is a new brand, but AnyWalk starting with extraordinary value proposition - Lam, chairman of the peace rich bird group, said, AnyWalk's core philosophy is "free spirit", the goal is "free, relaxed and energetic; fashion , taste, easy to match. value for money. " 26 years as adhering to the glory of the rich bird masterpiece, AnyWalk are focusing on the 80, 90, and this is AnyWalk products target consumer groups. This group is growing fast, will soon become the backbone of society. Flying their youth, and advocate the spirit of freedom; mutual respect, emphasizing individuality and independence; motivated, know how to enjoy the taste of life; simple and straightforward, full of vitality and self-confidence. AnyWalk for this group of passionate people and students, leading them to advocate freedom, happiness. AnyWalk convinced that in this era of personalized attention, "fast fashion, the trend of personality" is bound to become very popular, the integration of sports and fashion trend will be. AnyWalk people have become very self-confident, they believe a stylish, dynamic, trend temperament AnyWalk brand in the market there will be a very strong competitive edge. They want a dynamic fashion to bring more people, so that the trend toward mass brand small minority