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Brand Birthplace: United States Brand Positioning: The United States Estee Lauder (Estee Lauder) Group's brand natural plant to store, counter form and through the exclusive beauty salon for sale. Aveda is the beauty of the most reputable of the top ten "green brand", one 30 years ago, started from the hair products and began promoting the use of plant components, and to open beauty salons in the global Institute, training professionals for the industry, and environmental protection, organic The concept of maintenance carried forward. Aveda (pronounced: A-Vay-Da), in Sanskrit means "full knowledge" by environmental activists, Mr. Horst M. Rechelbacher founded in 1978 in the United States. Mr. Horst M. Rechelbacher, founder of the herbs was born in Austria, home, based on respect for nature, then by the traditional medicine of life, the use of plants for human health benefits, Aveda and thus was born. And products stressed that the general effect of different, Aveda's founder dissatisfaction petrochemical synthetic products flooded the market, but an ecological philosophy of environmental protection for the appeal, advocated the benefits of plants through natural body, mind, and spirit balance of spirit, it's every kind of product to use, are rich in smell to enjoy. The occasion of the establishment of the brand to go pure plant series, strict exclusion of all chemical substances, made "on the use, should be as safe to eat healthy." Later we all know, unless to do is sell now, or does not exist "pure plant" argument, but not all eat the same as used in the body are safe, not all the chemical ingredients are harmful. In the future, Aveda brand promotion practices and the actual formula gradually tend to maintain high quality is also more at ease with. Recycling was simple and clever packaging, without losing the simple fresh style, open industry first. Aveda hair products natural plant the first to come out and set up hairdressing college to train professionals to serve around the Aveda salon. Aveda skin care line launched in 1984, introduced in 1987 make-up, and in 1989 opened in New York on Madison Avenue, the first Aveda Environmental Lifestyle Spa. Moderate price to instill more complete "green + maintenance" lifestyle. In 1997, the further introduction of 100% organic skin care salon series. In the same year by the U.S. Estee Lauder (Estee Lauder) Group acquired, developed the world's emerging regional operations.

Aveda star product:

Aveda Herbal Shampoo (Shampure Shampoo): 25 herbaceous formula, lavender and orange as the main ingredient Hong, refreshing and Conditioner for daily use. 250ml, priced at 9 dollars.

Aveda Tourmaline condensate collected Essence (Tourmaline Charged Radiance Fluid): Concentrated, latex texture, moisture is not greasy. With sage, green tea, lycopene, organic aloe and other antioxidants, orange lemon, mint is Stasis. 30ml, priced at 37 dollars.