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Brand Birthplace: United Kingdom Brand Positioning: Health & Beauty cosmetics and pharmaceuticals, through the self of the Boots chain, open-shelf sale daily store counters.

Brand Features and History: Boots is the UK prestigious health and beauty cosmetics and pharmaceuticals centuries old shop, brand price close to the parent company Boots The Chemists for health medicine institutions, create their own products, reliable quality, founded by the Englishman John Boot of Boots in 1849 , 19th century 70's, his son Jesse Boot started to expand the chain under control, to the First World War, already has 500 Boots stores.

After changing hands several times, again by Jesse Boot repurchase, and acquisitions in 1968, 622 Timothy Whites & Taylor chain. Today in the UK with nearly 1500 stores in overseas markets with a large local drug store cosmetics and personal goods stores, a total of nearly 3,000 outlets.

In 2002, cooperation with the Watsons, landing in China market, Hong Kong SAR.

Boots Series includes: complete makeup and anti-aging skin care No.7 series, Botanics Herbal concept series, the emphasis on health maintenance Mediterranean Mediterranean series and aging TimeDimensions time reversed series, oral nutrition Feel the DiffeFence supply series, Sleep sweet dream series Skin Kindly mild spring series, Detox live Pei series, NaturalCollection natural wind series, Sanctuary child Fountain series. Products under the Boots stores and counters throughout the selection, slightly different.

Product focus on "inner health, charm appearance," image are somewhat mature, are very superior in anti-aging. Especially No.7 series Protect & Perfect Beauty Serum Skin Care Cream (U.S. Edition termed Restore & Renew Beauty Serum), with dimension A alcohol, by British newspapers and the U.S. NBC radio tracking reports "in the test could significantly dilute the wrinkles," immediately after burst of red, a British salesman - of anti-aging skin care products, parts shortages in serious condition.

In 2006, the parent company Boots Group and Alliance UniChem merger, changed its name to Alliance Boots. News, Boots in the retail industry around the world there will be some consolidation in Asia in 2007 rumors, Boots may withdraw from the Chinese market, Hong Kong SAR, it is not difficult to guess, may be the termination of cooperation with the Watson's relationship, set up self-Boots outlets.

Sign products (the amount, HK $ to HK, USS is USD): No.7 Protect & Perfcct Beauty Serum Skin Care Cream (HK $ 330/30ml): U.S. Version termed Restore & Renew Beauty Serum (US $ 21.99/30ml), curd-like, with short lines, smaller pores results. Very clear sense of silicon powder slippery and difficult to repeatedly rub. Victoria A by including alcohol and antioxidants, by British newspapers and the U.S. NBC radio tracking reports "in the test could significantly dilute the small wrinkles", the immediate burst of red, a British sales of the first anti-aging skin care products, the situation around the shortage serious.

Skin Kindly Gentle Moisturising Mask mild spring Mask (HK $ 30/75ml): repair moisturizing, soothing sensitive and does not, half-half frost gel texture, refreshing creamy, skin surface in an invisible barrier, washed skin feeling gliding, makeup and more veneer.

No.7 Quick Think 4-in-l Wipes 4 in 1 quick clean cloth Yan (HK $ 80/30 tablets): remover, cleaning, toning, softening, offering a variety of skin feeling soft, travel essential

No.7 Refine & Rewind lntense Perfecting Serum detailed Huan Yan Cream (US $ 9.99/30ml): handle with the famous Protect & Perfect Beauty Serum is very similar, also with dimension A alcohol, light pattern is more effective. Seems to be because the product's name in the "Rewind" has the word propaganda Guo Yu suspect, some areas restrict the purchase, sale UK, but also a serious shortage.

Mediterranean Body Butter Body Moisturizing Jelly (HK $ 50/lOOml) appears to the known as "moisturizing cream" was more appropriate. There are several "flavors" such as olive orange, milk, almonds, pistachios (This Shizaitaixiang "almond tofu" a), etc..

Deep CleansingPurifying Mask Thermal lymphatic circulation and thin face mask (HK $ 120/10ml): Thermal lymphatic drainage technology to promote and to clear the lymph circulation, detoxification and drainage, will help thin face swelling effect, the skin is transparent sense.