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In 1973, Mr. Pak Sung Chul (the current cell chairman) recognize the value of the fashion industry to create a sweater manufacturing company - cell, the cell is initially in the creation of the United States and Europe supply brand products, and through excellent quality and stylish design has won the praise of customers, then open up the cause of sweaters and handbags are also a great success. Cell also won the South Korean government awarded Medal of industrial urn, which is the fashion industry for the first time this honor, so that the cell at home and abroad have gradually grown into the prestigious fashion company.

1990 was a landmark on the Korean market, women's fashion brand besti belli and SI birth year, but also the cell by a simple transformation of the company manufacturing clothing for the fashion brand's historic year. Gradually after the creation of women's brand VIKI, men's brand SIEG, and has just launched on the avant-garde design with a unique style and distinctive high-profile marketing and SIEG FAHRENHEIT, have become a customer favorite and the desire to have the advantage of the brand.

Cell from 2009 known as the Korean market with the exclusive spirit of the artisan Italian luxury brand "Brioni", and to be able to introduce more premium brands and doing all the efforts. In the future, the cell will carry out a successful fashion brands in the ultimate goal of the senior brand services, while constantly seeking to enhance the value of its brand, as well as enhance the image of the entire enterprise.

In addition, the cell out of South Korea in order to become the market leader in the Asian fashion in many countries have established a local corporation, continued access to the economic, consumer, fashion, and other information, and with a strong sales network in China enterprises, as well as China, Hong Kong, Macao, Taiwan and Japan and Singapore and other Asian fashion market, major companies to establish a rich and diverse partnerships.