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"Lyons" from the "Pearl of the Orient" - Hong Kong, multiplying in the forefront of China's reform and opening up, is a professional high-end men and women suit design, manufacture and marketing of modern apparel business. Over the years, the company adhere to "revitalize national industry, to create the world famous" business philosophy, to innovative enterprise management mechanism, thus breaking a new path for their own development. In giving the public reputation, quality, innovation, fashion and other concepts, but also to win for themselves the joy, pride and honor. Quality and reinforce the brand iron-fisted grasp quality is the foundation of life behind the quality brand name. To ensure the implementation of brand strategy, the company clearly stated: to create a first-class enterprise, must have first-class product quality, in the "market-oriented reform as the driving force, the quality of survival, and development of technology, the brand name to benefit "under the principle of quality, establish and perfect the ISO9002 quality system. In the implementation process, and strive to five to ensure that: - the quality of raw and auxiliary materials used to ensure product quality. Clothing fabrics and accessories is a prerequisite for the formation of products, fabrics and accessories will have a direct impact on product quality, surface and auxiliary materials in each batch before the purchase to go through strict inspection and acceptance, to eliminate substandard materials into the production side, in order to ensure improvement of product quality. - The quality with advanced equipment to ensure product quality. We must first sharpen his tools. Advanced equipment or product quality plays a vital role. In 1996, the company will aim at the world's top technical level, spare no money, invested more than 35 million, the introduction of Spain Ivy CAD / CAM garment system, Japan Kawakami fabric pre-shrinking machine, Italian automatic spreading machines, stereo equipment, ironing . Again in 1998 invested 60 million from Germany, France, Japan introduced a world-class precision sewing equipment, setting equipment. Modern technology and equipment for the comprehensive development of the company provided a favorable material conditions. - With superb technology to ensure product quality. Company since the beginning of the introduction of foreign advanced technology and management experience. Now, has formed its own unique manufacturing process, but still focus on absorbing and constantly improve themselves. To ensure the quality of every process, the company strictly implement process procedures, the process of operation of any non-standard behavior, have implemented a stringent punitive measures. Ensure that the products remain "European version of the model, the flexible cutting, thin fabric, three-dimensional ironing" style. - To strengthen staff awareness to ensure product quality. Product quality is the basis for survival and development, especially in today's highly competitive market situation, even more so. To put products into people's consciousness of quality among companies in the mechanism to grasp, to improve the publicity and education, formed an effective approach: First, all departments and all aspects of product quality and work to develop quality standards and assessment way; second is to carry out quality evaluation and contest; third is to enhance the quality of education for staff, for staff to effectively control the quality standards of the job, the product quality standards and national standards for the product. - The implementation of the quality of the veto system. According to quality management requirements, from raw material production to the factory, the quality of the whole process of tracking, so that a security level, the procedure is responsible for the next process. Which process, which links less than the required quality standards, refused to use the next procedure, and hold them accountable. Over the years, as the company firmly grasp the "quality of survival," the main line. Through a series of initiatives, "Lyons" suits for five consecutive years, the clothing by the State Quality Inspection Center, was named the national "Excellence"; 1999, the internationally awarded Samsung Quality Certification Center "ISO9002 quality system certification" business. Shaping the corporate brand building to enhance the image of the past few years, in order to increase market share and achieve brand benefits, brand building company to strengthen and expand product promotion to shape corporate image as a top priority. In the image of the building, the first company with the professional image of the planning agreement, the CI planning and image advertising, followed by television, newspapers and other media, open to the community assembly, "Lyons" trademark, the trademark law as the new, dignified and easy, beautiful and elegant, with a strong visual impact, Lyons who embodies the entrepreneurial spirit and unity, and progress the development of a bright business prospects. In advertising, increase brand awareness, the company willing to invest and carry out a detailed plan. Market development where, just where the majority of publicity, the publicity and marketing closely. And actively participate in business to help expand the awareness of social welfare activities. As in 1998 the company invested more than 40 million, held the "Lyons Cup second ad Wenzhou model Grand Prix" for the promotion of clothing culture, fashion leadership, played a propaganda can not replace other publicity. In September 1998, the company has invested more than 150 million, participated in the Tenth Dalian International Garment Fair. Large booth (30 booths, 270 square meters of space), eye-catching advertising, supermodel style (invited Beijing's new Silk Road model Chen Jun and other famous men and women do live performances) to Lyons stole the show. Implemented in 1999 the company's overall marketing strategy, the company invested 30 million yuan in China Central Television, China Central Television sets, seven sets of CCTV "Chinese clothing" and other media into the image of advertising throughout the year. Facing a new century, the company has increased promotional efforts, invested heavily in more than 80 million yuan, China Central Television in a rational, two sets, four sets of "China reported that" seven sets of "military reported" all-round display of corporate brand image . Not only played a better brand advantage, and become dominate the market, ensure high efficiency of the important part. Products rapidly throughout the country more than 60 cities, more than 300 well-known shopping centers, and through Hong Kong, popular in France, Italy, Southeast Asia, more than 12 countries and regions. Also won a number of awards: In 1993, in the second session (Hong Kong) International high-quality providers (product) product fair, "Lyons" fine suit won a gold medal; 1995 Recommended by China Consumer Protection Foundation, a "consumer those who trust products "; 1996" Lyons "brand boutique brand suits the Commission by the Chinese as" China Famous Brand "; 1997 survey by the China Social Investigation Office evaluation, recognized as" China recognized brand names "; 1998 National Bureau of Statistics and the National company is technological progress evaluation center awarded the "China Star Enterprise"; 1999, the company recognized by the Chinese Committee on corporate image as "the best units in the image of Chinese enterprises," the title; 2000 by the license for the International Wool Secretariat "pure wool mark" business ... ... In addition, the company to maintain brand image and sales in a particular area, the "exclusive agency" in order to avoid duplication agents, caused a series of vicious competition, while the brand's regular the market, "polling", once found fake severely punished, and from time to time around closely with the business sector, local media, the joint anti-counterfeiting activities, in order to better safeguard the legitimate rights and interests of enterprises and strengthening brand management. Interpretation of fashion ideas to implement engineering teacher at the turn of the century look to the domestic apparel market, has shown the industry gathered in the pack of potential disputes. Company, after adequate market research, the innovation in products, in addition to manufacturing and finishing process links throughout the 380 owned by three-dimensional drawing and ironing technology, but also paid with Italy to the world's leading designer Mr. John Braun the company's chief designer, making products in the version of the design, process technology and product mix has reached unprecedented levels. : In adhering to the "chest round comfort, the back line of the stream processing, and comfortable shoulder width Run" Italian suit, while the essence of the three designs, the pursuit of the color models fashion model, suitable fabric body of the ethereal light, surface accessories to optimize compatibility of science. Orthodox interpretation of the essence of both suits, they also stressed that "Lyons" fashion statement. Products in the color, the basic use of light, soft, thin texture of superior pure wool fabrics, rich colors and bright, in addition to the eternal black, dark blue, gray series, there are light-colored and variegated series, color mixing, lattice type of color design, with a natural, relaxed modern and popular sense. In the version of the model, the designers based on body shape, pay attention to the former film (shoulder, shoulder blade, chest, waist) and after the film (neck, back, arm) is a natural combination. In particular, the design of the sleeves, sagging under the arm's natural to lean forward and walk a substantial swing posture, designer suits to abandon the traditional norms, bold use of sleeves and slightly forward way to create elegant and lightweight, stretch comfortable feeling. In cutting, the injection of "soft tailoring" the concept of the production process, using thin shoulder pads, smoother lines instead of rigid. Natural appearance and considerate, to further reflect the shape of three-dimensional three-dimensional effect, to the pursuit of local image compatible with the overall decoration. In style, single-row-style three button, four button or double four buttons, six buttons, T-shirt split design, the diversity of attached pocket design, etc., are in line with modern style. Both show a man's masculinity, but also reflects the recent men of elegance, gentle, friendly style of pursuit. Hance suit in terms of style, fabric, color, or theme, mood, creativity, both broke through the limitations of the traditional suit, giving formal and elegant to suit modern contemporary. Products on the market, immediately won the majority of consumers. CS works to strengthen after-sales service to promote the competitiveness of modern enterprises, from the past, low-price competition to quality competition, brand competition, the network competition. In a sense, is a service of the competition. The products and services, the company "customer-centric", launched a customer satisfaction (Customer Satisfaction) project, referred to as CS. Implementation of this strategy for enterprises to win customer trust and loyalty, played an important role. First, the supplier quality assurance system, which from the supplier management and control began to form a complete set of supplier quality assurance system within the operating mechanism (Figure 1), the responsibility to the departments and personnel. The full realization of this process the source of the product quality assurance. Second, in the issue of customer feedback and complaints handling: a comprehensive listen to customer comments, customer issues a rapid feedback system, the timely processing of customer complaints, the company CS system is an important part. Table 1 and Figure 3. Specific measures include: complaining timely feedback within 12 hours in Shenzhen, Guangdong within 24 hours within the region, outside of Guangdong within 72 hours; set the service line; monthly customer feedback compiled a list of questions; monthly service feedback ( CCRP) meetings; each of the quality issues identified by the analysis of those responsible; each corrective action must be completed within one month (save in exceptional circumstances). The service feedback (CCRP) conference, held once a month, which is the company's strategy for effective implementation of the CS, another important safeguard. It is based on the form of minutes of the meeting process and the resolution of issues, including cause analysis, preventive measures to identify the responsible departments and personnel, problem-solving time rate, excluding legacy-time rate. During the CS management, the company attaches great importance to quality and cost control (internal failure costs and external failure costs). It is not a cost calculation, but to control the excess expenditure management tool to reduce the cost of providing a systematic approach. Cost of quality control elements will be summarized as follows: gross differences, lower than the absorption of costs, sluggish inventory, scrap and waste workers, suppliers, failure cost, service and after-sales service feedback sessions, expired accounts receivable. Through these elements of control excess spending, not only customer satisfaction, and maximize the quality control requirements. Customer satisfaction through the implementation of projects of this initiative, while effectively promoting the company's quality improvement, on the other so that the "customer center" theory concepts can be strengthened. Such as: a problem with the first check before the customer, not the first of themselves; small problem caused by the attention, especially the appearance quality; improve product quality standards; sense of responsibility to enhance the quality of the various departments, to take the initiative to assume their responsibilities; customer satisfaction significantly increase from the previous 80% to 96%, then increased to 99% now; quality repetition rate of complaints dropped from the last 29% to 10%. Now and then dropped to 8%; increase customer awareness of company and product. Into the new century, the company will remain committed to management innovation and system innovation, the introduction of new management techniques, build and run the ERP (enterprise resource planning system), improve the CS (customer satisfaction) Engineering and chain stores management system and the international management system establishment of corporate innovation and incentives to achieve industrial scale, professional team, modern management, international business, shares social, and strive to become the most valuable international clothing companies.