description

Austrian Man's stage is a professional engaged in the design, production and sales of men's suits and casual wear senior, male and female uniforms and other clothing series of joint ventures. Osman's inception, with its high quality products, award-winning. Founded in 1989, with total area 10000M2, construction area 20000M2 modern production plant, and the introduction of foreign advanced production equipment and clothing design ideas. Nissan have production capacity of 1500 sets of suits. Our design philosophy is to work fine blend of oriental art technology and fashion in Europe and America combined to "Ottoman" (OHSMEN) clothing line full of unique taste, full flavor of the times, so beloved by consumers. Therefore, the Ottoman rating in the industry in award-winning: 1. 1998 won the "Top Ten Brands Award, Guangdong Province, the first Award of Excellence." 2. 2000 won the "Guangzhou Famous Brand" and "Top Ten Designers Award." 3. 2001 became the "National Games will be special sponsors." Suits, shirts become a "National Games will be earmarked for products." Business objectives of the strategy shift. At present, China's clothing has full access to the brand as the core of a new era, the development of chain stores, branding and business expansion is an important way, and one of the ways. Osman's aware of this in early 1994, the most prosperous in Guangzhou, Beijing Road, opened the "Ottoman store", and then gradually developed into Wuhan, Tianjin and other cities. At that time, marketing is more a single, only to operate in the wholesale market. On the basis of market changes and development needs have been completed the transformation of the complete withdrawal of the marketing model wholesale, to develop self-join the main store. Market-based changes in consumption, the company has gradually developed to adjust the product structure and rich shirts, sweaters, casual one-piece, jacket and other machines in order to enhance sales. Gradual optimization and marketing networks. Since sales of more than three years to develop self-and franchise-based chain. Customers need to pay some money to join the company to CI theory-based, placing the main (ordered by the customer). Customer base is under the guidance of the company's operating profit and the risk of autonomous operation. Stability of the company wish to work together to upgrade the existing customers and by gradually expanding new clients, and gradually improve the marketing network. So far, companies have joined about 150 customers, mainly in southern China-based. Some of our customers guided from the original wholesale customers, but some customers in the store brand management, and awareness-raising is slow, difficult to keep up with the pace of development of the company, now the company is to attract more high-quality franchise customers. January to July this year, sales of 80 million yuan, the market expects sales of approximately $ 150 million or so. With limited funds to do advertising work to achieve common business objectives with a view. How to compete with the line is an important issue. Current major competitors: Shenglong, wave board, Younger, the gentry and the waves so suit brands. Competitors in brand awareness, advertising and so on into a larger financial strength. At present, our company in the context of limited resources, only rely on quality products and flexible management tools coupled with one-upmanship of advertising planning and good advertising effect, will they be strong competition. While allowing customers to deepen our understanding and awareness of the brand product, impress customers and increase brand value. Although our funds are limited, but still very focused advertising investment. Advertising increased by 30 percent want the end of brand awareness. Within two years of business objectives: national counterparts for the same level or grade in the sale of the Top 10 this year in order to reach marketing objectives, from the same period increased by 30% or more.