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Brand Positioning: parity Drugstore, by about beauty shops, open-shelf household shops, large supermarket outlets.

Brand Features and History: Sita Fu high Germany and the United States by France (Galderma) produced high Germany and the United States is the only global pharmaceutical company specializing in R & D and marketing is effective, corrective and cosmetic dermatology related products. The company consists of Nestilé (Nestle) and L `Oréal (L'Oreal) in 1981, a joint venture, has been more than 30 offices worldwide, head office located in Switzerland, Lausanne, corporate services headquarters in the Paris La D` efense.

France, Germany and the United States is high now, the world's number one specialist in dermatology pharmaceutical companies. And Sita Fu brand in the world already has more than 40 years of brand history, received unanimous praise from consumers.

Galderma's mission is to focus on pharmaceutical companies committed to meeting the dermatology needs of patients and medical professionals to be in this field the most capable and innovative pharmaceutical companies.

First to a bottle of Gentle Skin Cleanser (mild sell surface liquid, blue label) came, Cetaphil Cleansing the market to reverse the past, the main limitations of greasy cold cream, but also broke the soap and dry stimuli. It is mild, simple water-soluble formula is particularly suitable for dry, sensitive, dermatitis skin, while treating acne and laser cosmetic surgery recovery period of tension produced by the skin, dry, pan-cited, vulnerability has a soothing effect.

It is worth mentioning that the brand started from the treatment of skin diseases, mainly services not of as much as the makeup of the customer, the more inferior aspects of the remover. Although it is not oily texture, but overall more suitable for Partial dry skin, even if the so-called for "all skin", may still be on the oily skin is not cool. New packaging has recently changed.

Sign products (price: U.S. S4 to $ 10): Moderate Cleanse Gentle Skin Cleanser: opaque gel emulsion, water-soluble formulations, foam is not rich, remover the less, but not washed, tight, do not dry the skin feel like shelling chicken Eggs as soft and smooth and elastic. Cleansing ingredients are synthetic esters, polyols, suitable for medium / dry, sensitive, dermatitis skin, acne and many doctors recommend laser surgery to restore full capacity during the regular skin so Use, can relieve tension, drying, redness, vulnerability and other symptoms, or even directly to clean, no need to wash with water. SLS foaming agent content of less than 1%, to minimize the risk of allergy.

Normal / Oily Skin Cleanse Daily Facial Cleanser for Normal to Oily Skin: transparent liquid, with fragrance, clean resistant bacteria, also have not tight, do not dry the Advantages.

Sunscreen Daily Facial Moisturizer SPFl5: containing Parsol 1789 (avobenzone that the registered name) and Octocrylene effectively block UVA / UVB. Suitable for medium / dry skin.

Cream Moisturizing Cream: long-term moisture, moisture, and to strengthen the epidermal layer of moisture Paul Yun, repair, due to dry outside, peeling. Suitable for dry skin.