description

"Overlord · BaZhu" brand that originated in Italy an old family-MaLiAo cobbler family, to MaLiAo iii because its product is Italy is famous for its preferred by the royal family in Europe, and the royal family to win the European consumers, so the name "overlord dress". A long time changes, has been formed diversified product structure: "suit, trousers, casual wear, jackets and coats, sweaters, shirts, T-shirt and match line to product (ties, belts, ticket clip, leather bags, socks, braces, brought/cufflinks, leather shoes)" series of high-grade men dress. Now of "overlord dress" Italian art taste and contracted natural design technique, seiko is chiselled made, ranked in the European high-grade man dress brand. In 1993, in order to better exploit the Asian business, "overlord dress" established in Hong Kong and Asia promotion agency, the products sell well in Hong Kong, Macao and Taiwan and southeast Asia most of the region. At present, "overlord dress" invested a huge sum of money and Hong Kong famous film star sign Mr Chi-hwa wu, Mr Chi-hwa wu officially become a "overlord dress" image spokesperson, chi-hwa wu of Confucianism elegant temperament and Mr. The success of the urban jinling man image, and "overlord dress" brand of contracted fashion, the qualities of men style bring out the best in each other, protruding reveals "overlord dress" brand for the Chinese consumers better service. Brand positioning: came from Italy classic art taste, high-grade honourable man business casual clothes. Consumer groups positioning: 25-45 years old man, has received the good education, has the high income of successful people and white-collar class. Chief designer: batu · MaLiAo, provide a new model quarterly one hundred for selected. Design concept: fusion Italian art of Oriental culture and classic essence, with contracted natural design gimmick, deduce contemporary successful men and urban white-collar noble disposition. Cooperation method: provincial general agent, trademark license. Service purpose: high quality, high starting point, high demand. Advertising: the man temperament, overlord dress. Operation policy: the scale, the standardization, professional, systematic and scientific. Casual wear 55%, assembling a 35%, other match line to product 10%. Product series is outfit: suit, trousers, shirts, ties, coats, leather shoes, leather bags, leather strap; Recreational outfit: casual wear, leisure trousers, jacket, sweaters, T-shirt, coats, cowboy, feathers, underwear; Match line to product: scarf, socks.