description

Lilai Shi International (Hong Kong) Group Limited is a garment industrial enterprises and trade companies in one, to international and domestic market, both as the goal, to collaborate within the group operating as a link, and the formation of the group entity. Group headquarters in Hong Kong, has a broad network of international business advantages, now in Europe, America and Asia-Pacific region to establish a number of branch offices, can quickly pass the forefront of international fashion advice, and thus quickly reflected in the products. Strength of the company, complete production equipment, introduction of foreign advanced production line, using scientific and efficient management mode, with high quality human resources, focusing on new product development, and quality checks at each level, strictly controlled, so that products in the international market have a good reputation. As companies continue to expand the size of the company decision-makers assess the situation, turning to the huge potential domestic market, in 1999, have set up two branch offices in China - Wuhan Li Laishi Clothing Co. companies and Li Laishi (Guangzhou) clothing company, its production facilities, management and group head office uniform pattern. Li Laishi company with a strong technical team to support, the latest foreign design, combined with the mainland market characteristics, the design of technology innovation, and Wuhan, and Guangzhou with special geographical advantages, the feasibility of implementing a strong marketing strategy, within three years and gradually occupied the central, south, east, north and the whole domestic market. Company to a new era of urban life in men with high-grade shaped object, an omni-textile, clothing and apparel line and other diversified products development and production, as the leading men of leisure products, reflecting the quiet, elegant style, focusing on life quality and contemporary arts and the creation of a 'Li Laishi' has always been designed. Products to use more raw materials cotton, wool, hemp and other natural ingredients, delicate textile fabric, after treatment of high-tech fabric has little easier to see, combined with design ingenuity, unique fine cut and sewn, so that each product all trace of spirituality from the outside, because every detail embodies the ideas are clever and can work with, are highlights of 'Li Laishi' proposed 'tradition, culture, fashion trinity' clothing culture. For faster, more accurate open market, expand the sales network, seize opportunities, the company hone strength, focusing on corporate culture, but also increased efforts to establish a corporate external image, import the CIS, the implementation of brand strategy, simultaneously with the corporate culture, adhere to a quantitative expansion but also have elevated the quality of the principle, to start series production and business activities. The new century, the sun is Xu Xu Dongsheng, Li Laishi International (Hong Kong) Group Limited and its affiliates will be accompanied by this red sunrise to higher demand, a broader perspective to look at self, beyond self, to establish the new century, the enterprise idea, so 'Li Laishi' clothing in the international and domestic market to play the magnificent music of simultaneous