description

Miguel philosophy adopted over the years is "the first line of each line is, every step is the first step", so it decided to Miguel brand development is expanding steadily, step by step. Practice has proved that all these years many domestic garment enterprises and not because of the collapse of brand development is too slow, too fast, but is due to expansion or cross-industry diversification. Expanding too fast and even cross easily lead to business expansion capital, management, personnel and other "insufficiency" and out of control. Miguel was only involved in these familiar apparel industry, domestic and continuously improve product quality and design, continue to improve the internal management system, and constantly enhance employee satisfaction; Foreign continue to meet customer's individual needs and service levels to continuously improve customer satisfaction , sequential gradually expand nationwide business network. It is because of Miguel focus of these years apparel, was guaranteed 15 years of enduring Miguel brand, and we extend a sunday Will, Ahmed Vail, Bei Landi, miquel jeans, corona miquel series of apparel brands. Miguel in September 1993 opened its first store in Tianjin. From the second half of 1997, Miguel and gradually expand to other towns, now Miguel worked in Tianjin, Beijing, Shijiazhuang, Harbin, Changchun, Shenyang, Jinan, Xi'an, Hohhot, Baotou, Xining, Lanzhou, Changsha and other cities to open more than twenty large-scale stores, in the prefecture-level cities such as Baoding, Tangshan, Handan, Chengde, Hengshui, Cangzhou, Xingtai, Zibo, Weifang, Tai'an, Chifeng, Linfen and Jincheng, Wuhu, Qujing opened a hundred other cities more than the store. Our strategy is to stabilize the base in Tianjin, radiation north, northeast, northwest, and gradually South Africa, South and Southwest markets. Our principle is to focus on the development of the capital city of Miguel company-owned, the other joined the business as agents, franchisees will be kept strictly review the qualifications, Ningquewulan. In addition, our brand sunday young Will was strong in the country already owns 30 stores.