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HETINNE male brand of soil series, from the fashion capital, fashion Kingdom - Paris, France. HETINNE has become in Europe, the Americas, countries with many subsidiaries in the world with more than 200 stores, and thousands of employees of the set design, production and sales of large international groups. HETINNE to new design styles, the classic brand of avant-garde style, elegant fashion to enjoy the consumption of non-general feeling, and excellent craftsmanship and superior quality of fabric characteristics are so HETINNE in different places for the sale of hot spots for the consumer, to lead the trend and guide the trend of fashion brands, over time, HETINNE reputation in the international fashion industry and product quality has improved. Xuan Frattini China area all the shops use Direct + single store to join the distribution network. A chain of operations, unified image of the optional ultra-large men's buying patterns, store implementation of the "popular, fashion, variety, cheap," the concept of commodity sales, the implementation of the national uniform minimum retail price, not to fight virtual fold. "Great place to open a small shop, where a large open more stores." This year, Xuan Frattini chain model innovation and implementation of the market price of innovation. In the market, this year, Jiangsu Province, Landmark Frattini to focus on to third-tier cities in southern Jiangsu, affluent towns mainly to affluent cities in northern Jiangsu-based, first-tier cities to make up the original network of niche markets, while also strong brand in the market to find the gaps and achieve low-cost expansion. In terms of price, the implementation of regional networks under the separate pricing strategy. Products adhere to high quality shopping malls; store products cheap route to go, virtually expanding the brand's consumer groups. Now, Xuan Frattini headquarters flagship stores have all hired new head design door system, with a striking violet shading (Xuan Frattini blue), "horse" LOGO and HETINEE word for the red light. 'The first door with violet, although at first glance look to see the two colors seem to' vulgar ', but the vulgar that Daya, most importantly, they can be with other clear distinction between store brands, "explained Cui Business loose. This year will accelerate the pace of store expansion, from the development to the province of Jiangsu, to expand nationwide in August for the first time the shop.