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Epoch-making! Europe Kidman to build 100 "flagship"!

France and Europe Kidman cosmetology international chain in Mainland China entered its third year. Over the past two years, nearly 600 stores of outstanding performance; the fourth largest international event, "Miss Tourism" is the only designated cosmetology institutions, only designated cosmetics brand; advertising blossom everywhere, also awarded the best advertising ideas Yahoo Awards ... ... "the beauty industry the first high" strong reputation as sonorous, ringing!

As the vast country, dotted around the stores, although a lot of advertising through the headquarters of the formation of a larger brand, but compared to the input based on advertising is still somewhat insufficient, and links between the various stores As the area had certain restrictions on the reasons for, and malicious domestic beauty chain in an increasingly competitive as the brand for a century, Europe Kidman must first set the example, create a brand in Europe Kidman core competitiveness, thereby establishing the European high Kidman end brand image!

January 15, 2006, in Hong Kong, Europe and Asia Pacific headquarters Kidman a "Greater Europe Kidman 06 business seminars," the focus of China Headquarters to create a number of "flagship brand", to "flagship store" adequate support, strong advertising, in the local area to create a strong brand, thus radiating points, led the development of the whole region of the store!

January 25, the main framework of the established program.

After the program launched by the French headquarters of marketing experts unanimously recognized and appreciated, headquarters instantly approved program and to hold the Asia-Pacific headquarters in Hong Kong full support!

China Headquarters to speed and repeated scrutiny of the various details to establish, in parallel preparations in full swing.

February 26, the program details are finalized.

For the uneven economic development in China, Europe Kidman detailed set of regional distribution, strictly limited in the region "flagship store" the number, and this initiative is the European Kidman 06 most important marketing plan, The "flagship store" material support, advertising support, manpower support to the industry are unprecedented! So for the "flagship store" of choice as more stringent, this 100 mainland provinces and cities located in the "flagship store" are required to have a considerable size, can occupying the local high-end beauty market, and on this point, bring the whole Europe Kidman franchise area development, give full play to the role of pilot, expand brand awareness and influence. So the characteristics of the owners have a certain level of economic strength and market manipulation capabilities, the EU Kidman brand concepts and marketing strategies have deep understanding and recognition, and to actively cooperate with the headquarters of the brand expansion strategy, the headquarters of great assistance and guidance Next, the image of Europe Kidman 100 boutique shops erected the banner, make a model for the national franchise model, while also leading the beauty industry to the sound development of international brand!

March 20, with the European Kidman (China) Web site a new facelift, Europe Kidman to build 100 "flagship" project official grand launch!