description

"Preserve the Man" brand to the product's functionality, the rational use of color, fabric comfort of focus, and its own way blending to gain indulgent, comfortable and beautiful, so elegant, stirring, vivid, balance, temptation, there is harmony together! Bring to life the feeling of quiet attitude, easy to grasp, full of use, due to changes in harmony and make people feel happy, right way! Dress their way to promote full of tension and compelling play with means that are more crisp, drape, breathable, soft, environmental protection and other features. And emphasis on rigorous scientific approach as a prerequisite to humanist thought for the purpose, strictly follow the concept of aesthetic taste and the organic integration of fashion, as much as possible "to secure Man" brand products, aesthetic and functional to get the perfect unity and simplicity of performance! Brand interpretation: the natural physical, experience is priceless! To life and nature more recent! Brand concept: 1. Respect for the natural, harmonious and broad, expressive; 2 free, independent, respected, full of human spirit; 3 arbitrary, love and care, a broad, balanced; 4 restrained and unrestrained enthusiasm for life, strong and persistent; product positioning : blend of pragmatism and leisure casual fashion brand for business, good taste of life men pay attention to simple clothing, implies fashion, culture and taste characteristics of amplified comfortable blend of coordinated designer clothes. 1, the product line is divided: men's clothing line to secure Man to a new high-end casual wear decorated with high quality business suit. With a reasonable product structure, the new European style, new design concepts, and stylish navigation, series of products including: suits, jackets, the jacket, leather, sweater, shirt, tie, trousers, slacks, purses, shoes, belts and accessories. Product mix ratio: 65% casual fashion jewelry 20% 10% 5% of the traditional market price: leisure suit ,880-3980 ,580-1080 one-piece pants casual pants ,228-438 ,218-328 ,288-1980 in the jacket leather jackets ,458-1980 ,980-6800 ,288-1180 sweater shirt ,208-468 T 恤 :118-980 ties, purses, shoes, belts and accessories. Consumer segmentation and positioning: consumer orientation: between 25 --- 45-year-old high-income urban men between the ages of group consciousness and behavior consumer taste, fashion and personality, leisure simple, elegant and modest, with an oriental male romantic easy-going, there are Western men passionate in life effortless mature man, concerned about self-image, usually every move are showing confidence and calm, mature and stable, with a reasonable price wise on consumer awareness of the life the pursuit of a higher realm. In customer management, men's clothing line force Boorman China will keep abreast of the target consumer group's personality, needs, lifestyle and preferences, and gradually form a complete customer management system and management measures, to secure the men's clothing Man series will be through a variety of activities in order to achieve "zero distance service" approach to the individual needs of our customers do the most direct services.