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1, Company Name: Shenzhen Ji Apparel Co., Ltd US-2, the company's brand: ema inc 3, brand advertising slogan: "Emma" is the most beautiful woman in a man's eyes 4, branded the story: "Emma" is the writer Jane • Austin Ding's masterpiece "A Woman of Substance" of the protagonist. She was born in the late 19th century England a poor rural families have gone through hardship and humiliation. With the pursuit of happiness, but her courage and determination that, with firm confidence and wisdom, step by step and establish a cross-border business dynasty, has achieved extraordinary success. At the same time, she never forgets that he is a lovely, full of flavor woman, her inner and outer beauty in her maturation process of perfection of the coordination and play. Her emphasis on love and family, her life has won numerous successful man's admiration and support. More importantly, she has a mature man to death for her unwavering love and children and grandchildren's grandchildren. "Emma" is a balance between career and family woman of love. "Emma" is the most beautiful woman in the eyes of 5 men, brand connotation: EMA girl - lock the 25-35 year old urban women, their wisdom, independent self-confidence, there are spiritual sensitivity, distribution of a charming woman charm; she has a keen fashion sense, self-awareness is very strong, she knew in the "trendy" and "self-style" strike a balance between the two. Her dedication to the cause, the more enterprising, while maintaining the love of life, on a beautiful sentiment, attention to inner dialogue and experience, through the clothing to reflect the harmony with the individual tastes and values. 6, brand competitive advantage: ema as a young brand in the growing homogenization of many women's brands stand out, with the following four distinct competitive advantages: brand building's unique vision of women's brand in all regard the woman isolated from the social relations out of time, ema to women's profound understanding of consumer psychology, precedent-setting style to the women back into the interaction between the inside and the men look at: The reason why we as women, because we are men relative. Women Men is a powerful influence purchasing decisions, and also a women's immediate purchaser. "A woman makes herself by content", which is ema philosophy of product development. This philosophy to ensure that ema its customers to create and provide the greatest value. Beautification of the female body and the principle of scientific research due to congenital and age of the woman's body inevitably unsatisfactory changes. ema clothing by scientific profile shape, proportion, line, and even the color pattern, size hide one's inadequacy by keeping quiet so that a woman was clever, attractive women show both lines, but also provide a comfortable feel, elegant appearance of dignity. Rapid and sensitive customer interaction Ema is "customer-centric" brand. Each link in the value chain (from fabric selection, product development, to marketing and after-sales service) that runs through all values. We have established a comprehensive customer feedback system, the customer needs, complaints and suggestions or even complaints, are for rapid response and handling. Ema brand development and customer benefits of the implementation is coordinated. "Learning" brand vitality ema first-class team, outstanding professionals. Facing the 21st century the diverse needs of the information society, in the "customer-centric" philosophy, we focus on competition in the market ema continuous learning and continuous improvement. "Learn" to ema into the vitality of sustainable development, enable us to better serve customers. 7, Brand Operations - Management ema on the franchisees also provide a full, strong brand support platform: Import Support Platform: Management and risk analysis review of trade area and investment budget to support the operation of shop location platform: uniform style, standard decoration Advertising comprehensive training to help off-line professional digital management system and efficient allocation of goods to support a reasonable discount security management platform ema inc led by 21st century business model: franchise chain stores dominate the market. With the franchisee to achieve win-win situation. Establish a sound marketing network, so that the image of unity, unified brand and unified advocacy, unified management, unified price, unified distribution, unified service "seven unification"; according to norms of international advanced management approach to market expansion.