description

Paris in the spring, is the most attractive season. The spring of 1958, the young designer Harry (HALE) south of the island in Balixidai famous Latin Quarter, opened his own design studio, clothing and shoes in senior design. Spring of 1962, Harry (HALE) launched HALE BOSS brands, including clothing, hats pants, shoes, including a series of products, fashion design, choice of materials known, fine workmanship, outstanding quality, high-end luxury brands as the Paris representative of the deep favored by the middle class, the next few years, in France, Britain, Germany, Spain and Italy and other European countries have set up monopoly institutions. The spring of 1988 HALE BOSS brand casual, sports goods in Europe, America and Japan and other countries and regions have been listed. Leisure, the pursuit of sports, as HALE BOSS brand characteristics of the original based on the refined gentleman added new vigor and vitality, and to expand consumer groups to white-collar workers, by the majority of consumers. The spring of 2004, from the Seine HALE BOSS brand into China. The French boss Industrial Group Co., Ltd authorized Industrial Co., Ltd. of Shenzhen City, Boston, Harry HALE BOSS brand is authorized distributor in China. Is a welcome spring, HALE BOSS brand around the distribution franchisee recruitment has now kicked off, welcome talents to join HALE BOSS brand family, with the renewal of spring legend for a better tomorrow. Brand positioning: analysis of individual consumers: to accept the brand concept, the pursuit of cost of goods; mature aggressive consumer attitudes, rich and healthy life experiences; urban high taste of life, the social image of good taste; target consumer group description: white-collar and blue-collar class; engineers, economists, designers, lawyers, doctors, teachers, students, staff, and various professional and technical production and service personnel.