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Monsoon: Office Fashion

A, monsoon, "the office fashion" brand positioning is the core of monsoon, "the office of fashion", which includes two aspects: one is mainly used in office equipment commuter fashion; Second, interpretation of the concept of white-collar ladies fashion life: busy and happy, full and enjoy, in daily life, their own interpretation of fashion, highlighting personal taste. "Office of fashion" is a European style of communication with the spirit of Chinese consumers. It is the element of integration into the European fashion aesthetic of fashion consumers in China, more suitable for white-collar family, and agree with the concept of white-collar fashion consumer groups. Monsoon full of rich flavor of European style, but also very fit the aesthetic needs of urban women in China, it is fashionable while the introverted, romantic and gentle, simple and able; meet the contemporary white-collar ladies pursuit of beauty and fashion: a busy rigorous work, also reflect the value of the individual pleasure, they shuttle between high-grade office buildings and public places, full of confidence to perform their own style and taste.

B, target consumers aged 25 - 35 years old, well higher education, there are some women dressed in taste. Both the requirements of the clothes they also require practical fashion, to fully demonstrate their wearing quality, and to ask attention and respect. They shuttle in the office and between high-grade public places, a certain quality requirements of life, including lawyers, teachers, civil servants, IT 业 middle management people and Gong Si Deng in the intermediate stable income source for modern women.

C, product positioning style of the main monsoon set European fashion, it is fashionable rather than obvious, feminine but not cumbersome; style, fashionable, details of the Department has uniquely; with strong, solid and not drudgery to wear, both for business office is also commute for entertainment fashion wear, the success of this orientation is to capture the modern white-collar female fashion special psychological - not only to fashion, but also show the side of elegant self-confidence.

D, Season wind ofthe. New Season wind ofthe image. Creating a new image inspired by naturalism, focusing on the natural comfort to create a dynamic fashion. Clean, simple lines, glass flower chandelier style, fresh and elegant high-gloss white tone, soft and beautiful women everywhere breath. Life is full of tension pylons branches, outline the dynamic city of momentum; wave wall like a breeze rippling the surface waves from the layers, gently rolling, the details will be uniquely embodied nature nuanced fashion, the entire interior design the layout is like the natural rhythm of harmony, walk inside, feel comfortable.