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Thai Monsoon Fashion Co., Ltd. Shenzhen City Department of Singapore-listed company Bright Orient (Holding) Ltd. Holding company. Bright Orient (Holding) Ltd. Is a powerful international fashion group, mainly engaged in apparel production, operation and sale, its a monsoon, Chen Feng, and processing of self-brand products are sold to the U.S., Germany, United Kingdom , Japan, France, Italy, Denmark, Norway, Canada, Australia, the Middle East, Southeast Asia and Hong Kong more than 40 countries and regions, to become both self-branding and processing of large garment enterprises. The year 2000, Bright Orient (Holding) Ltd. To invest in China Women's market, the acquisition of Dan Feng Industrial Co., Ltd. of Shenzhen. In February 2002 and began operation in China, monsoon ladies fashion brand. March 2002, the establishment of monsoon in China design team, experienced designers from the international design over as China. May 2002, monsoon officially landed in China. December 2002, Bright Orient (Holding) Ltd. Holding company set up in Shenzhen, China Garments Co., Ltd. Shenzhen City Thai monsoon. Company from Shenzhen monsoon comprehensive design, manufacture, operation and promotion of Monsoon brand. At present, the monsoon has covered more than 200 cities in China, nearly 500 stores. Bright Orient (Holding) Ltd. Always concerned about the global fashion and popular trends, to lock the Chinese market. In April 2004 and began operation haute couture brands in China.

May 2004, established the Chinese design team, experienced designers from the international design over as China. February 2005, officially landed in China. Adhere to the design as a fundamental to the modern sales-oriented management philosophy. Competition in the market enterprise system manipulation to cure, have been expanding, brand infinite. Adhere to the brand with rich content, brand planning long-term technology, business diversification, for the realization of manufacturers, merchants, the market three win and work hard. Garments Co., Ltd. Shenzhen City Thai monsoon will be monsoon, Women brand as a leader, to the Asian market as a base for a unique brand culture, based on strengthening the brand capital operation, to become internationally famous brands. Brand Positioning: Chen Feng female, very calm and quiet, wise and gentle; they advocate the spirit of freedom and choice of clothing requirements on the performance of their wearing quality, elegance, charm; elegance, style. Chen Feng familiar with Asian women wearing the needs and aesthetic characteristics, the Eastern women's specific tender, and integration into the French haute couture has always been the pursuit of elegance and fashion to high-end women's apparel artistic expression, the pursuit of the quality of life, the perfect blend of business and leisure needs. Sophisticated tailoring show classical elegance, generous, stylish combination of charm;, whether social or public places, women are both noble and pleasant, soft and subtle, from the inside of natural distribution of mature women attractive. Chen Feng, the elegant French mature women female aesthetic balance of the East European fashion, the successful interpretation of China's top women's fashion and elegance. Chen Feng brand positioning target consumers target consumers between the ages of 35-45 years of age, knowledge, good taste, there are strict requirements for all high-level white-collar workers, entrepreneurs, and a certain social status and identity of the top female. They have a relatively favorable environment, adhering to their own dress style, longing for the quality of life; required clothing not only to show their noble status, but also in their aesthetic taste.

Product style: Chen Feng concentration of culture, art, fashion, human nature and so many elements, to the sophisticated version of type, superb technology, high-grade fabrics and details in design, demonstrated high-grade female dress. Chen Feng emphasized in style cut and fit the profile perfectly shaped, delicate details from the start, the ultimate interpretation of human comfort; using expensive fine fabrics, the use of decorative technique, emphasizing the quality of clothing sense. Chen Feng, the design is rich in the French temperament, elegant in a little noble, gentle and soft in a little formal in a little ornate, whether it is work or high-grade social occasions, can express the noble status and outstanding elegance.

Mo Jing Chen Feng, the new image of the store: SEFON concept store Mojing image Woon available. New image fusion styles, with both European nostalgic impression; hundred Travertine beige and rose gold stainless steel showcase magnificent crystal-clear light, to create a low-key atmosphere of modern luxury, enjoy the ultimate expression of comfort. Highly refined sense of the elegant black mirror wall light Zhao Ying, the casual elegance grace the metaphor can not fade; simple smooth design lines for the store more pleasant; luxurious high-pile carpet, sparkling crystal embellishment, respect and enjoy, instantaneous diffuse. Design Center: SEFON Design Centre, either by the renowned French designer, creative director, design director of any British designer James. This is a group set fashion, the arts and humanities research and innovation as one of the cross-design group. They are well versed in the international apparel and cultural background, product Yun-rich design experience, and constantly strive for excellence, full of imagination and creativity. With their remarkable design, guide and interpret trends. Works of each quarter, all reflect the design theory and the harmony of fashion culture and internal communication, express their aesthetic symbols and stories of interest are on the field of fashion design the perfect creative interpretation.