description

In 1968, the air smelled of new values ​​and a series of declarations, the young people expressed in a variety of ways, actions and find the real answer, as Bob Dylan sings the song: "One more to go through a long journey, in order to become a real man ... ... that answer, my friend, fluttering in the wind. "HARDRIVE founder experienced this era of change, confusion, frustration and success of the brand in HARDRIVE spirit permeates this unique era of rebellion, adventure and nature of the pursuit of success, full of creativity and human nature that art and music since the Universal Declaration of impact on future generations, HARDRIVE an artists style of free will and creativity consistent with the formation of the urban elite are widely BoBo family values, who has 70 years of hippie and bohemian bourgeois yuppie 80s family characteristics of BoBo , is the realist out of mediocrity, they have a highly educated and high income, it is also the artist-style harmony and rebellious spirit of adventure, they enjoy "the process of achieving success" and create their own lives. HARDRIVE music and art, success and rebellion, personal and lifestyle are closely linked, HARDRIVE all pursuit of freedom, the pursuit of individuality and the pursuit of a model of self-transcendence, which is HARDRIVE - "Beyond the edge of destruction".