description

AOGO clothing belonging to Run Investment Development Co., Ltd. Fujian, its logistics, resort hotels, aquaculture projects, set up in 2007, Xiamen City, Eastbourne show (EASTSHOW) clothing company, the same year, the French fashion brand M & AOGO, in order to adapt to market July 2009 set up in Shenzhen, set design, production and sales of wholly owned subsidiary of Garments Co., Ltd. Shenzhen Nurse Hidalgo. AOGO brand affinity and comfort mainly focus on women's creative style, fabrics mainly from Korea, Hong Kong, Taiwan and other countries and regions of the natural high-quality fabrics, clothing company, Shenzhen Nurse Cargo has always been to maintain and innovative ideas, innovative design style, originality close to the international fashion trends. The company has extensive management experience of professional personnel, advanced international brand management model, with the brand's unique charm and culture, fashion brand AOGO developed rapidly in China, the company established brand and franchisees win-win concept, and the introduction of distribution a series of preferential policies for business, adhering to good excellent quality, with good management, together with various distributors for mutual benefit and expand the market, a new high. Brand Story In 2002, in Strasbourg, some of the fashion store, AOGO brand will debut. At that time, a guy named Mars to buy a lot of fashion-sensitive clothing, a sign affixed AOGO sold at reasonable prices in the next few years, Mars decided to operate in France AOGO clothing. As early as 1999, Mars will give up his Royal College of Music in Vienna, learning programs, to Cannes to seek new development, it is his birthplace, rich art easier to promote his cause. 10 years AOGO from imaginary to real, from the first only do retail later in Ajaccio, Marseille, Bordeaux, Toulouse and other places monopoly, in order to uphold the unique and real, across-grade fashion, leading the way forward for the cause AOGO open space plan. AOGO, it is a humanistic art of the romantic feelings and the casual style of close connection with the application of the new product name. With modern European style clothing as the fashion creative blueprint. 2008 AOGO brand fully enter the Asia-Pacific market, launched in the Greater China region as the background for the clothing line, which is an informal style of casual hedonism - the pursuit of one kind of music like, such as DISCO tune with nature, with its arbitrary , free dress patterns not constrained to emphasize the texture of life of the mold, to show individual positive and optimistic attitude towards life. For the M-current needs of society and the pursuit of rational consumption, introduced a simple and yet taste really wear the medium price range luxury fashion line, designed to calm, rational fashion walk in the jungle, with the wearer to go Exploration has never felt the visual journey. AOGO - warm, comfortable, stylish clothing equation.
Brand interpretation
AOGO word comes from Latin, meaning has been forward, forward, symbolizing the people-centered art of living. Brand positioning AOGO is a free fashion casual attitude towards life, the product focus on design details and leisure elements of the organic combination of different elements allow for the atmospheric blend of fashion, fine; neutral without losing femininity, will be free to mix Unrestrained, fully embodies the fun of dressing Mix and Match. With soft fabrics, soft colors, life style, to create warm, comfortable, stylish new look dress. AOGO brand positioning of consumers ages 25 - 38 years of age, target customers for the cultivation of high culture, taste the unique temperament, their own achievements and knowledge of the economic base of urban women. Average price of 399 yuan spring and summer goods, the price band 199 - 699 yuan, 499 yuan average price fall and winter goods, the price band 299 - 1399 yuan. Operation Concept Product operation is profitable core apparel brands, is to ensure that key commodity circulation cycle, but also companies to reduce inventory of a great magic weapon, but also the strong performance of corporate support to terminals! Business operations after years of successful operation of the team, already has a set of new operational strategies goods, emphasizing rapid design, rapid production, fast sale, quick update to the fastest pace in response to market demand; take "better" after the brand management model Camp, the model guarantees and fashion, which continued to develop new models, rapid introduction of new products, but also to reduce inventory risk and the cost of discounts.