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Fujian Knoch Corporation (hereinafter referred to as Knoch) was established in 2004, based in Quanzhou, product operations center is located in Shanghai, is China's SPA (specialty retailer of private label apparel) model pioneer, is a local clothing "fast fashion" leading brands. As an innovative business model and excellent competitive apparel retail chain, Knoch pursue "to provide customers with value for money fashion, to enhance the quality of life" of the corporate mission, rely on accurate market positioning and innovative business strategies, provide consumers with every possible way, a variety of services, the majority of consumers. Back in 1997, Knoch began the exploration of clothing and retail practice, and gradually advance to retailers, brand, chain management, information management, Direct of ideas, member data as the core business model of marketing, in order to keep adjustments and changes in service models to meet customer needs, in 2007 and gradually established a product planning, design, production, sales integration of the SPA business model, starting a chain across the country to implement and promote all-round strategy. With the market's rapid response capability and the careful management of the supply chain, Knoch chain size has been a rapid development. Currently, the notch in the country has hundreds of Direct management chain, and with perfect Direct management model, to achieve nationwide chain of fast replication. As China's most influential fashion retail enterprises, Knoch 30 years of China's reform and opening up one of excellent business services, 2010 by China Textile Industry Association awarded the "2009 ~ 2010 China's textile and garment enterprises competitiveness 500 "honor, in 2011 China National Garment Association is to be awarded the" China Apparel Brand of the Year Award "Innovation Award honors," Knoch "trademark by the State Administration for Industry and recognized as" China Famous Brand "and become a first class service in Quanzhou China well-known trademarks, honorary awards continue. In addition, the "notch customer relationship management and database marketing" as a case study at Northwestern University was incorporated into the EMBA teaching cases, and has been the concern of Harvard University, is expected in the near future appeared in the "Harvard case base." With a sound system of labor protection and excellent corporate culture, Knoch have been named "top ten private enterprises moved employees" and "Top Ten Corporate Social Responsibility", also in Fujian Province Labor and Social Security Department, Federation of Trade Unions classified as " harmonious labor relations business. "