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I. Introduction

Chu Haiweisiman Clothing Inc., formerly known as the Pearl Haiweisiman Garments Co., Ltd., established in 1998, is a product design and development, production and sales of large modern clothing company, rooted in financial strength, has been 20-year history of Zhenwei group. Energy, passion, romance, classics Wei Siman consistent brand style. Wei Siman product positioning in the 22-35 year old young women to self-chain-based, franchise-focused business model, has developed more than 300 franchise stores, counters and marketing network covers more than 100 cities, over 95% customer satisfaction. "Implementation of the chain strategy, casting designer clothes" is Weisi Man's development direction and tireless pursuit! In the past 10 years of development history, Wei Siman to "honest and trustworthy, proactive, with the times, pioneering and innovative" business philosophy that, with high quality, stylish, beautiful products and attentive service and award-perfect award. has successively obtained:

2002: market selling clothing brand

2003: Top Ten sweater competitive enterprises in Guangdong

2004: clothing hundred enterprises in Guangdong

2005: Guangdong Famous Trademark

2005: China's 500 most valuable brands

2006: China Brand woolen sweater industry's most competitive 50

2006: brand-name products in Guangdong Province

2007: hundred enterprises in the clothing industry

The honorary title.

Over the years, Wei Siman get more and more consumers trust and love, by the central leadership, social sectors, public attention and support; in 2005 and the Pacific to the listing and securities companies to pass on to enter counseling net late in 2009, is bound to usher in small plates listed in Shenzhen Wei Siman joy of success, as listed in the first women's domestic brands, look to the future, Wei Siman will, as always, to "build a century enterprise, tree hundred brand "as the goal, work aggressively to build international brands and make unremitting efforts!

Second, the company products

1, age, orientation

22-35 year-old urban women elegant fashion.

2 Style Description

"Weisi Man (WSM)" to Europe's culture heritage, boldly absorb the fashion world element, and then used with the perfect blend of oriental aesthetics to create a fashion highlight the personality, meaning in the store with boosting their design style. And continue to evolve, persist in innovation with a full urban women (22-35 years) youth, beautiful, stylish, tasteful dress style.

3, product composition:

A. Fashion

Fashion models 50% of the total product, to reflect the "Weisi Man (WSM)" brand style side, leading the fashion trend with its original design style, attracting fashion-conscious urban women wear. Display space in stores of gold, is the main force of the whole sales.

B. Classic Products: Classic 30% of total products, the main emphasis on product availability, outstanding plate, workmanship and fabric performance. Displayed in stores around the place, meet the more extensive consumer groups, customers can easily purchase a higher purchase rate.

C. personalized products: 10% of individual sections of the total products, the shop windows and store in a prominent position, showing the unique brand culture, are often able to attract the eye, highlighting the visual effects, stimulating the desire of customers to buy in order to drive overall sales performance .

D. Accessories Products: Accessories 10% of total product, bold fashion with elements of the world, with eye-catching decoration to the apparel, clothing Variety with foil, to promote sales.