description

Women sales market in 2007 is still leading the fashion and leisure brands ladies clothing habits of female. In this case, Ma Tin Nu company with the times, in the "horse-day slave" to speed up a national high-end brand brand, strong brand of experience, the timely adjustment of the "Ada" Young women's fashion brand positioning and development direction . 1. Brand culture and stories 1. Brand: Ada - comfortable and good taste to promote ideas of life. Day or evening, whether installed, have given the wearer with sufficient free space to cater for different occasions and to show the unique personal taste, movement Safe, hardness and softness. Ada ---- tend to self-release the inner state of self-confidence, and intellectually rich urban women population in the world outside of clothing or with action on the look. Lively style, elegant fashion sense unstoppable, so Ada women, no matter what time, what place can disseminate health, fashion, self-charm! 2. Brand story: Ada - from Milan, Italy, famous brand, the company invested heavily Martini slaves obtained the right of cooperation, and as the first independent brand in 1999 in mainland China. 2. Brand positioning 1. Brand Name: Ada (Aida Li'er) 2. Brand strategy: the pursuit of detail for each of the urban intellectual life with exquisite women, bringing sexy mature and extreme, and the shape of its imaginative design elegant and romantic women, both emotional and rational modern life. 3. Brand Style: A mix of comfort for the premise, focusing on lifestyle, fashion models, the atmosphere, with strong. Ada to create fashion for different occasions, the lives of women wearing a variety of ways, each quarter will highlight these themes and make new changes. 4. Brand value: Enjoy work, enjoy life. 5. Attitude to life: their role as modern urban women, work and career is their self-esteem to achieve an integral part of their dynamic and optimistic and positive attitude to work; while their pursuit of life, taste, know how to release the pressure in the tight spare , like a comfortable home environment and romantic leisure. 6. Target market 6.1 The target customer groups Core consumer groups mental age :25-35-year-old Occupation: doctors, teachers, postal, banking, civil service, highly educated, female fashion, including a taste of housewives to senior staff, the company owners for the additional customers. Dress occasions: work, parties, shopping, community activities and tourism.