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"IS CHAO" is China's top ten fashion designers created designer Zhang super brand, located in Shanghai Fashion Park "IS CHAO Living Museum" and the ultra-Fashion Co., Ltd. Shanghai Zhang opening marks the start and by the China Fashion Designers Association Shanghai Municipal Economic Commission, Shanghai Changning District People's Government of Shanghai Fashion Park has created a comprehensive access to brand the incubation phase. "IS CHAO" bit high-end consumer market, the consumer group for women of knowledge, while custom and image consultants to carry out high-level brands such as extension services. Designer women's clothing as the starting point to try to fashion the most direct language to express their perception of life and "clothes life" advocates. The newly completed "IS CHAO living museum," an area of more than 70 square meters, Zhang Chao personally by the designer crafted, the overall style of the people to change the traditional image of a women's shop in the "exquisite", rough traces everywhere, black, gray-based colors, unwittingly revealed a superb artistic design, and clothing goods store formed a strong contrast. Although the lack of a magnificent, but it puts every customer is very relaxed, expression of the "people-oriented" marketing idea.