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Well-known fashion brands BENBO Germany in 2002 by the Hong Kong Jin Xinxing Group, the Asia-Pacific region. In 2004, in order to better develop BENBO brand in the Asia Pacific region, Hong Kong set up the Guangdong Jin Xinxing Group, Bin Bao Dress Co., Ltd., has overall responsibility for BENBO brand in China, regional development, and implementation of the guests treasure the first three-year plan: "Basic year plan. " In BENBO "foundation building year" period, developed a "common management, profit sharing" model of cooperation, and by optimizing product mix, enhancing the competitiveness of enterprises to create a strong internal brand. With credit management, quality assurance, professional services, high sense of social responsibility has won a good reputation on the market. The company took three years to complete the basic layout in the nation, the business network extends to nearly 30 provinces nationwide, the development of nearly 300 stores, becoming influential in the country strong brands. Since 2007, Bin Bao start the second three-year plan, and as the "development to upgrade the" Bin Bao at this stage a comprehensive and improved "product development, brand image, marketing," the three systems of management, further to create quality products and strong brand, front-end advance to the Chinese fashion industry. Bin Bao Lei Baier design company group with Italy, Taiwan, JP costume design work together to develop BENBO series of clothing, looking at the product style, style on ensuring integration with the international trend. The end of 2007, the world's leading venture capital firms IDGVC strategic alliance with Bin Bao, Bin Bao strong as laid a more solid financial backing. In 2008, Bin Bao in Guangzhou, China marketing headquarters to establish a comprehensive brand marketing strategy starts. In 2009, Bin Bao combined the world's leading strategic advisory body, a common planning strategy for the next five years.
Bin Bao Events In 1988 the German designer Ben • Largerfeld and right-hand man (German version stylist) Kenbo in the fashion capital of Düsseldorf co-founded BENBO (Bin Bao) brand, and that "the third man pants," the epoch-making idea. Since then, Bin Bao will be to focus on creating "the third man pants" - the classic cotton slacks and renowned European market. 199 411 month Hong Kong Jin Xinxing Group was founded the same year set up Jin Xinxing Trade Development Co., Ltd. China retail business development, company's main business is the agent of international famous fashion brands operating in the Asia Pacific region. 2002 Hong Kong Jin Xinxing Group, in the fierce competition, the competition was Germany's men's urban fashion brand BENBO (Bin Bao) Asia-Pacific region the right to operate a permanent brand, and started planning BENBO (Bin Bao) brand in the Asia Pacific market operations. 2004 In order to better develop BENBO (Bin Bao) brand in the Asia Pacific region, Hong Kong set up the Guangdong Jin Xinxing Group, Bin Bao Dress Co., Ltd., has overall responsibility for BENBO (Bin Bao) brand in China's regional development. 2006BENBO (Bin Bao) and the Italian Lei Baier Design Group, established product R & D cooperation, integration of global creative design and creative resources to enhance the standard of Bin Bao, Bin Bao clothing so widely praised by the market; Bin Bao breakthrough in 300 stores nationwide. 2007 BENBO (Bin Bao) and JP clothing design company in Taiwan to work together, common planning Bin Bao brand product development style and the series, looking at the product style, style on ensuring integration with the international trend. 2007 BENBO (Bin Bao) through the ISO9000 certification. 2007, the world's leading venture capital IDGVC Bin Bao Dress Co., Ltd. and Guangdong strategic alliance for the guests treasures laid a more solid strong financial backing. 2008 BENBO (Bin Bao) in Guangzhou, China set up regional marketing headquarters. 2009 BENBO (Bin Bao) Joint planning for the future well-known international companies Bin Bao five strategic objectives, to achieve a breakthrough leap Bin Bao. 2010BENBO (Bin Bao) into the integration of resources across the years. Bin Bao will enter the stage of development, brand marketing, through the integration of resources and the "service first, customer first" philosophy, and constantly promote BENBO strong brand from the region, to the Chinese men's casual fashion brand.