description

Experienced the noise and turbulence of the 1960s, have experienced great social change and unrestrained individuals, the whole world from the community to become more rational individuals. A kind of fusion of a mature, healthy, confident and stylish way of life gradually to a new generation of young people. In this background, in 1976, both from the University of Pennsylvania Students Richard Hayne and John Oswald created the first EIGTHT DAY (eighth day) direct sales stores.
EIGTHT DAY (eight days) conforms to the emergence of the contemporary university students, youth groups on behalf of old-fashioned artificial resentment, desire for change in the mentality of free individuality, quickly becoming the new darling of the fashion world. In Europe and the United States has reached a global chain of 148 retail stores;
In 2007, the brigade of young British designers LILY WANG sisters will URBAN OUTFITTERS into the Chinese way of life, combined with contemporary Chinese youth culture, popular attitudes and genes to URBAN EIGTHDAY (city eight days) for the brand name.
It has consistently adhered to the "consumption not only for the young people, encouraged to, and support them to achieve employment and their own businesses," the Chinese ideal, as the young brand has won a major source of consumer power.
2010, EIGTHT DAY (eight days) was the first brand in the Shanghai flagship store to open, thus giving rise to EIGTHT DAY (eight days) of The Chinese Way.