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Lee thing Group (Hong Kong) Garments Co., Ltd. adhering to the "post-industrial era" people's understanding of and demand for clothing, research and development designed to break the traditional feel of the new denim jeans fashion doctrine.
Netherlands deer Tedanbuning root Museum, an outstanding designer William. Crosswell (William. Crosswell) said: only by design, we can make our country (brand) can be a day to survive. As the world's first to develop one of the countries of modern design, the design has become the world's vane. Appeared in 1918, the Dutch "de Stijl" movement (De Stijil) is the world's most important design movement of modernism, one of the dry world of modern design and development, play an important role in promoting. Clothing as an important vector design has not only meet the dress requirements, it is a way of life and attitudes.
SGES It is this attitude of the performers and founders. Brand design follows the Netherlands Black & White (black and white) of the modernist style in Hong Kong, designer European integration on this basis "Gothic" art form, so the clothes reflect a strong post-modernism. Ultimately achieving the perfect unity of style and comfort.
Brand explained: SGES as a cutting-edge denim brand, from design start to strive to give people a new, fashionable consumption concept and visual experience. Dress fashion and comfort feel, attention to detail of the design and modification. Always lead the trend, is committed to creating a characteristic oriental civilization to the Western concept of the new denim-based fashion. Both in product design thinking to break the boundaries, without limiting the natural elements and feel of denim, do not do busy superficial work and structure in the absorption of different elements of art and life, based on the way to re-interpretation of jeans to show their , the nation's traditions and characteristics of the times, so that a pair of jeans each has its own unique "personality" face.
Brand positioning: SGES brand to the core target customers aged 25-35. They received a good education, enthusiasm and social activities, modern clothes with their own unique experience, attention to the international fashion market trends. Their understanding of contemporary China, concerned about the world trends, creative risk-taking, to accept the challenge and see it as power source. They are the elite in various fields, and interested in pursuing international, elite image of urbanization.